Business Continuity Featured Article

AirCARE EnterpriseAGENT developed by Air2Web helps B2C companies acquire and integrate critical customer data from their enterprise systems into the mobile channel. Air2Web (News - Alert) creates and delivers mobile messaging campaigns to subscribers around the world.

 

EnterpriseAGENT is the latest innovation in the mobile “Customer Life Cycle Management” program. It is an integrated set of adapters, rules, and web service tools. AirCARE helps B2C companies combine secure text messaging with their existing customer data in order to retain and increase their customer base.

 

Mobile use is increasingly becoming the preferred choice for consumers to exchange information and services with large enterprises. Earlier, companies had to opt for costly and time-consuming customized integration between customer data and their customers’ mobile phones in order to go mobile. AirCARE EnterpriseAGENT is a more effective and low cost alternative to the same.

 

According to Tom Cotney, CEO of Air2Web, AirCARE EnterpriseAGENT allows marketers and customer care professionals to deploy services and promotions in a timelier manner. In fact, it offers companies a mobile version of a live agent serving customers through phone. EnterpriseAGENT reduces the cycle time involved in the integration of mobile with various data sources greatly and takes only weeks to implement. Cotney also added that Air2Web helps companies use information about customers to make new offers more relevant and to give their clients the freedom to get important information while they are on the go.

 

Mobile Customer Life-Cycle Management programs help to deflect calls from contact centers, reduce call handling times and shift high call volumes to more convenient times (and shorter wait times for consumers). Some of the consumer favorites for service in the mobile channel are bill payments, balance inquiries, alerts, confirming time and place for service technicians and having answers to questions texted to them.

 

According to Harvey Scholl, Chief Technology Officer of Air2Web, companies using AirCARE solution will be able to pro-actively resolve customer inquiries as well as cross-sell/up-sell opportunities with the information that already exists on their networks.

 

A software-as-a-service solution, AirCARE is focused on CLM to help B2C companies maximize the value of their customer relationships using the mobile channel. AirCARE is also supported by the AirCARE client services team which helps companies to first build a strategy behind how to use mobile and then develop and manage the technology and business processes required to achieve the end business goals.