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InsideSales.com has closed a funding round led by Hummer Winblad Venture Partners and many established players in the SaaS (News - Alert) industry.

Hummer Winblad is the only venture capital firm to be a "Super G" sponsor of Silicon Slopes, the online networking hub for Utah's 5,200 technology companies.

Josh James was a co-investor in this funding round for InsideSales.com (News - Alert), a SaaS-based, sales automation platform for inside sales professionals. James is the founder and CEO of Domo, and co-founder and former CEO of web analytics powerhouse, Omniture (News - Alert).

"We're seeing the SaaS-model continue to replace traditional software at an unprecedented clip as customers' priorities shift from building enterprise IT infrastructures to extracting real business value from technology,” he said. “InsideSales.com is extremely well-positioned to capitalize on this trend as it continues to deliver advanced features and functionalities that bring powerful capabilities to the inside sales force."

The cloud-based technology of the InsideSales.com platform improves productivity, visibility and analytics for organizations. InsideSales.com has been self-funding since 2005 and cash flow positive since 2007, according to a release. The company serves a range of clients including SMBs and enterprise-class companies such as BMC Software (News - Alert), Cisco and Dell.

"CEOs and CFOs across many industries don't realize they are wasting huge amounts of marketing and sales budget due to poorly managed leads and sales processes," said David Elkington, CEO and Chairman, InsideSales.com. "The InsideSales.com software platform pinpoints the most efficient sales processes for making first contact, setting appointments and managing a lead through to close."

InsideSales.com was recently selected by AlwaysOn as one of the top Global 250 innovator companies to watch in 2012.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.