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Appitalism Capitalizing in App Market with New Mobile Domains

DNS

January 28, 2011

Appitalism Capitalizing in App Market with New Mobile Domains

By Jaclyn Allard
TMCnet Copy Editor

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Appitalism.com launched its combined social community with an online store providing digital content for all devices, in November 2010. Compatible with smartphones, tablets, PCs and eBook readers, the site debuted a catalog of more than ten million premium apps, songs, books, games and videos. Simon, CEO of Appitalism, announced in a statement Appitalism’s “goal to be the leading destination for consumers seeking to learn about and purchase the highest rated apps and content for any device.”


Appitalism.com was well on its way to being a leading destination for its consumers, especially after releasing more than 10 million music downloads to members later in November 2010. The catalogue consisted of full length music tracks from the major independent and the four major music labels: EMI, Sony Music, Universal Music Group (News - Alert) and Warner Music.

Now, Appitalism.com has launched mobile and smartphone optimized versions of its website at domain names, m.appitalism.com and m.app.sm. These domains are optimized for such devices as Apple iPhone, Android, BlackBerry, Nokia (News - Alert) and many others.

Explaining the short domain name, Simon Buckingham, founder and CEO of Appitalism, commented, "Being platform and device agnostic is a core part of Appitalism’s proposition and supporting so many mobile devices and platforms with m.app.sm matches that philosophy. Given that a significant portion of the traffic to the Appitalism.com website already comes from mobile and smartphone browsers, we’re sure that the user-friendly format of m.app.sm will be a big hit with Appitalism users.”

The m.app.sm site automatically synchronizes with the Appitalism.com website in real-time, allowing members visiting any screen earn App Rewards and redeem their App Cash. Appitalism continues to impress its customers, remembering that the mobile version must optimize the technical aspects of the Appitalism site to enable faster mobile browsing, such as minimizing use of Web technology components that do not render quickly or well on mobile devices.


Jaclyn Allard is a TMCnet copy editor. She most recently worked on the production team at Juran Institute, a quality consulting firm producing its own training and marketing materials. Previously, she interned at Curbstone Press, a nonprofit publishing press in Willimantic, CT, and fulfilled the role of Editor-in-Chief for the literature and arts journal published by the University of Connecticut. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard


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