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July 13, 2010

Epsilon Selects Message Systems

By Anil Sharma, TMCnet Contributor

Epsilon, a multichannel marketing services firm, has selected Message Systems to support its message management needs.
Officials with Message Systems said that Epsilon selected Momentum for more efficient management and scalability as well as next-generation technical capabilities, including advanced clustering, adaptive delivery and email authentication.
Company officials said that 1by deploying Momentum, deliverability of Epsilon's 40 billion permission-based messages per year on behalf of clients will significantly increase, enabling the company to continue to grow its client base and differentiate global email marketing services in a highly competitive marketplace.

"As the world's largest global permission-based email provider, it's imperative that our clients achieve peak e-mail performance, exceptional deliverability and strong conversion rates. Email is a valuable tool for today's multichannel marketer, but only when messages are reaching the inbox and resonating with customers," said Andrew Frawley, president of marketing technology at Epsilon, in a statement.
Frawley said that Message Systems was the clear choice, enabling the company to combine business assets, and provide with reliable message management capabilities to support company's outbound email communications.
Company officials claimed that the most powerful message management platform available, Momentum provides a customized framework for email service providers to achieve maximum email deliverability without sacrificing flexibility or performance.
According to company officials, Momentum's best-of-breed bounce management, authentication and real-time reporting tools help email service providers to produce more effective message content, improve deliverability and avoid reputation risks.
"Demonstrating competitive advantage through interactive, personalized email communication is more important than ever," said George Schlossnagle, CEO of Message Systems.
Schlossnagle said that Momentum is ideal for rapidly growing companies like Epsilon that are scaling quickly and require flexible solutions to ensure the email delivery of the right message at the right time and place.
"Our solution will also strengthen Epsilon's brand reputation by providing new insight into the messaging stream and business agility for responding to customer needs in real time," he said.
Message Systems is a worldwide provider of message management solutions and services for email service providers (ESPs), Internet service providers (ISPs), social networks and large enterprises that need to manage large volumes of business-critical email.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.

Edited by Alice Straight

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