The world's infatuation with texting has grown from 4.1 trillion text messages per year in 2008, to more than 1.6 trillion text messages per day in 2010, and in order to raise awareness of the dangers associated with Texting While Driving (TWD), Iconosys, the creator of the smartphone safety app-SMS Replier,- has taken to the roads starting Sept. 9, 2010.
Over the next two months, Iconosys, CEO and founder Wayne Irving II, a pioneer in next-generation telecom concepts, will lead a cross-country tour of major college campuses with scheduled stops on specific days. Departing from California, Iconosys plans to visit every college en route and also other locations that would be announced subsequently. The tour will culminate in Washington DC on September 21st at the National Highway Traffic Safety Administration's second annual National Distracted Driving Summit.
During its cross-country outreach called the "TextKills Tour", Iconosys, which has developed a "Collegiate Version" of SMS Replier for the Android (News - Alert), plans to give away up to 100,000 copies of this product, a nearly $2,000,000 value. The SMS Replier eliminates the need for TWD through a fully customizable auto-reply to texts and calls, combined with other safety features. Daily updates and documentation of the tour with videos and images at each college and high school visited will be available at TextKills.com.
At every TextKills Tour stop and at the Distracted Driving Summit, Iconosys plans to educate the public about the risks of TWD, and ensure that the Collegiate Version of SMS Replier reaches out to the largest audience possible.
Making an effort to stem the growing social epidemic of Distracted Driving, Iconosys' plans to target colleges, fits in with Cygel White's idea that colleges are the front line in the battle against TWD, especially during the first month of the new college year, when the risk is high. White, Executive Enthusiast, TextKills.com believed that needless causalities could be avoided with a little bit of restraint.
A part of the proceeds from the sale of the special “collegiate Version” of the SMS Replier will go to FocusDriven.org, a nonprofit advocacy organization for victims of motor vehicle crashes involving drivers using cell phones. Currently, all well-wishers of the campaign can avail of this special Collegiate Version of the app for a one-time donation of $19.95.
According to the NHTSA, in 2008 alone, nearly 6,000 people died and more than half a million people were injured in crashes involving a distracted driver. More than 20 percent of all crashes that same year involved some type of distraction, such as TWD.
Irving commented that with the latest reports indicating that 100,000,000 smartphones are sold per quarter, there was no denying the fact that mobile communications and more importantly texting was increasingly becoming the primary means of communication. Iconosys was committed to developing viable, and life-saving solutions to combat addictive and potentially destructive behavior that is an offshoot of reliance on such devices.
He further added that the safety app provides something akin to a medicinal relief for those who suffer from what he referred to as 'texting anxiety,' where the text recipient hears that tone coming from his or her phone, and feels compelled to pick up that phone and check for texting -- regardless of the circumstances.
MeadResearch, an independent research firm, recently adjudged the SMS Replier as a best of breed technological solution to TWD.
Iconosys, Inc. is developing a series of technologies designed to make mobile applications better, faster, easier, and ultimately safer to use.
In a related news release, Iconosys released Version 3.1 of its SMSReplier Pro with DriveReply with battery consumption efficiency maximized for Android OS phones. By optimizing the services running on the Android and using a complex set of proprietary algorithms with respect to GPS tracking, the background DriveReply service is able to use a significant amount less of battery to provide its function. Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Erin Monda