These days, offering a good customer experience is almost as important as offering a good product or service. Customer experience involves various stages when the potential consumer gets to know the product.
Companies are taking this aspect of their business seriously. Recently, Mood Media Corporation acquired the assets of Technomedia Solutions and sister company, GoConvergence. The value of acquisition is about $23 million in cash along with contingent consideration payable in 2014.
Technomedia Solutions and GoConvergence offer advanced media and technology innovations for various clients. Their clients hail from hospitality, retail, performing arts, theme parks, special venue, museums, education and others fields. Established in 2001, Technomedia offers a complete turn-key model to provide unique consumer destinations for numerous customers.
Mood Media works to provide enhanced customer experience. The company uses music, video and scent for custom solutions linked to insights, consumer behavior and brand personality. Mood Media produces and offers attractive consumer experiences that enhance loyalty, create brand differentiation and improve point-of-sale revenues.
“Technomedia's leadership in the entertainment, education and consumer experience categories worldwide will not only be a core focus of our collective growth and development plan, they are a great fit with our assets and strategy of transforming the point-of-sale environment using cutting-edge media and technology solutions," stated Lorne Abony, Chairman and CEO of Mood Media. "We see substantial opportunity to leverage the strengths of our combined businesses to build a truly first class consumer-experience powerhouse.”
In 2011, the company deployed its signature Digital Signage player across the Clear Channel (News - Alert) France screen network Mood Media France, a subsidiary of Mood Media Corporation. Incorporating 96 commercial outlets throughout France, Mood Media will offer the technical platform responsible for broadcasting across the Clear Channel France screen network. Because of this, 900 screens will now show an innovative blend of advertising, information and entertainment.
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Edited by Rachel Ramsey