Involvement in the new social benefit entertainment experience, Conspiracy for Good or CFG has been announced by The Pearson Foundation and Room to Read. Both are global organizations who are dedicated to promoting and enabling education in developing countries.
The new entertainment experience created by Emmy award-winning transmedia storyteller and "Heroes" creator, Tim Kring is being joined by the two non-profit organizations. This new entertainment experience will be powered by Nokia's (News - Alert) Ovi platform. Real-world social and educational change will be brought by The Person Foundation and Room to Read. They will become part of the CFG narrative along with the main character, Nadirah.
Five libraries will be established by Nokia and Room to Read in Zambia. 50 girls in Zambia will also be funded by Nokia and Room to Read for one year of holistic education. A one-for-one giving campaign at www.wegivebooks.org sees the collaboration of Nokia with the Pearson Foundation. Under this campaign, for every book that is read to a child online by a visitor, the corresponding new paperback or hard-cover book will be donated by the Pearson Foundation to Room to Read. These books will then be used by Room to Read for their libraries in Zambia.
In a release, John Wood, Founder and Board Chair, Room to Room said, "Tim Kring and Nokia have developed a truly unique entertainment experience with Conspiracy For Good that not only creates an imaginative way for people to become involved with worthy causes and organizations like Room to Read, but it also succeeds in creating real-life, tangible libraries that will enrich the lives of thousands of Zambian children."
According to Mark Niekar, President, Pearson Foundation it is a terrific idea to create an entertainment platform that encourages the participants to work together to do good work. People are brought together in an innovative and engaging way by CFG. This will help young people who do not have access to books of their own.
Participants can become part of the story by using Nokia's Ovi platform. By using the new entertainment experience, users can find tools and clues to move the narrative forward in the online and real worlds.Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.
Edited by Juliana Kenny