Write to Get Read -- Essential Web Copywriting Tips by Interaktiva Digital Marketing
MIAMI, FL, Apr 11, 2012 (MARKETWIRE via COMTEX) --
Strong copywriting has always been a crucial component of
advertising and marketing, and even more so now for online content.
"Effective web copywriting is one of the most essential online
marketing tools to attract, retain and convert customers," says David
Uribe, Vice President, Creative Director of Interaktiva Digital
Marketing, a leading digital marketing firm. "As more advertising and
marketing strategies move online, the demand for copywriters is
Interaktiva, which was launched in summer 2011, has already expanded
its staff to accommodate its customers' increasing need for
compelling copywriting. The firm recently hired Zach Bonnan as Senior
Copywriter. Bonnan previously worked for Euro RSCG Chicago.
The need for strong copywriting skills is in high demand because web
writing can be difficult. Bonnan offers six tips to writing copy that
will get read:
1. Keep your copy length short: Though there's no set length for how
long your copy should be, always remember that attention spans are
far shorter on the web. Put the "meat" of your point at the beginning
of your copy, rather than burying in at the end. If you interest your
customers up front, then they'll read the details and stay on your
pages longer, increasing the likelihood they will buy your product or
2. Create an emotional connection: Whether you're writing bullet
points, body copy or a "contact us" statement, strive to get your
reader to laugh, smile or cry to feel any emotion besides apathy.
Review your copy -- are others writing similar content, in a similar
tone? If so, look at it from a different angle and find ways to stand
out from the competition to help capture your customers' attention.
3. Tone is key: Get passionate and your tone will hit any target.
Passion isn't always easy to find. If you feel yourself going through
the motions, stop writing, engage yourself in a different activity
that you find inspiring, and then get back to writing content that
will inspire others.
4. Be true to your voice: If you're not a teenager, don't try to
write like one. Customers will sense the false tone because using a
phrase that's foreign to you isn't natural and will always sound
forced. Talk to your audience in a fresh way, but do not try to
imitate someone else's voice.
5. Direct your customer with calls to action (CTA): When it comes to
web copy, your CTAs are the number one item you want users to click
on. CTAs direct customers where you want them to go. Be short,
specific and remember you are guiding human beings, so use commands
or friendly instructions when starting your CTAs. For example, "Dig
deeper" is far superior to "More details" because it is actionable
and sounds more like what a real person would say. When writing CTAs
use three words or less, make them actionable, invite the user, don't
be boring (never write "click") and have some fun!
6. Don't let Search Engine Optimization (SEO) guide your overall
One trap that often hurts web writers is focusing too much
on SEO. Keep SEO in mind so people can find your website easily, but
never let it be the focus of writing a good headline or content.
Instead, make sure your web designer uses image names and alt tags,
and include important terms in subheads, page titles and body copy.
In other words, be aware how your writing affects SEO, but don't let
SEO overly affect your writing.
About Interaktiva Digital Marketing
Interaktiva is a full-service
digital marketing agency based in Miami. The company launched in 2011
and offers website solutions, social media strategies, online media
planning, emerging platforms, emails and CRM, and analytics and
metrics services. Since its brief inception, the company has already
been nominated three times for the prestigious Awwwards and CSS
Design Award, which recognize the best developers, designers and web
agencies in the world. For further information, visit the agency's
website at www.interaktivaonline.com, Facebook
http://www.facebook.com/Interaktiva and Twitter @LoveInteraktiva.
Interaktiva Digital Marketing
+1 (408) 656 8025
SOURCE: Interaktiva Digital Marketing
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