[April 24, 2012]

Act-On Software Demonstrates Integration with SugarCRM at SugarCon 2012

Act-On Software, provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, today announced that the company will be demonstrating the complete integration of the Act-On marketing automation platform with SugarCRM (News - Alert) at SugarCon 2012, booth #115. Designed for the small marketing team, Act-On provides SugarCRM users with a powerful marketing automation platform that's easy to use and reasonably priced. By integrating SugarCRM with the Act-On platform, marketers can create a produce more targeted email marketing, lead generation and lead nurturing campaigns.

Customizable and well integrated with SugarCRM, Act-On's intuitive user interface enables the accelerated adoption of marketin automation technologies. When integrated with SugarCRM, Act-On customers can use customer and prospect data to more specifically target current and potential customers. As a result, users who integrate with SugarCRM benefit from more complete marketing analytics and increased accuracy in tracking ROI throughout the marketing and sales process.

"We are excited to offer a complete integration with SugarCRM in order to give Sugar users access to the most compelling marketing automation platform in the industry," said Atri Chatterjee, CMO of Act-On Software. "Unlike most other marketing automation systems that are complex and expensive to own, Act-On shares the Sugar philosophy of providing users with a powerful product in a deceptively simple user interface at an affordable price."

The Act-On platform can be implemented in a matter of hours and all contracts are month-to-month and provided with complete access to the system. To learn more about Act-On Software, visit www.ActOnSoftware.com. Follow Act-On Software on Twitter (News - Alert): @actonsoftware.

About Act-On

Act-On Software's cloud-based marketing automation platform has quickly become the foundation for successful marketing campaigns in organizations of all sizes. Act-On's intuitive user interface, Instant-On™ database and complete online marketing tool set, enable the accelerated adoption of marketing automation technologies.

The Act-On platform features a best-in-class email engine and one-click integration with leading web conferencing and CRM solutions. In addition, Act-On offers easy-to-use tools for website visitor tracking, lead scoring, lead nurturing, social media prospecting and design tools for web forms, landing pages, and emails.

Act-On is headquartered in Beaverton, Oregon and has offices in Roseville and Menlo Park, California. To learn more, visit: http://www.actonsoftware.com.

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