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Email Reigns Supreme Over Social Networking

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March 27, 2012

Email Reigns Supreme Over Social Networking

By Michelle Amodio, TMCnet Contributor

A new study reveals that email is still the more popular kid when it comes to computer communication.

The findings of Ipsos, a research firm, says that while social media is hot on the trails of its counterpart, the infamous email, it’s still not the prime means of how people are catching up these days.

The study, “Interconnected World: Communication & Social Networking,” found that most (85 percent) of global respondents who are connected online report they use the Internet for sending and receiving emails.

61 percent use social networking sites, such as Facebook (News - Alert).

“Even though the number in the United States was 61 percent, the majority of Americans are using social media sites,” said Keren Gottfried, research manager at Ipsos Global Public Affairs, reports Reuters.

“It is true interconnection and engagement with each other. It is not just about a message back and forth but building messages across communities and only the meaningful messages stick. It looks like a majority of the world is communicating this way,” she said, adding the numbers were more than half in almost every country polled.

More than eight in 10 Indonesians and about 75 percent of people in Argentina, Russia and South Africa visit social media sites, the new Ipsos/Reuters (News - Alert) poll showed.

Although Facebook and other popular social networking sites, blogs and forums, were founded in the United States the percentage of users was lower at six in 10, and in Japan it fell to 35 percent, the lowest of the 24 countries polled.

Ipsos questioned a total of 19,216 adults around the world in the online survey.

Maybe email is still the most popular because social networking practices can be risky at best. With prospective employers using it as a means to screen potential employers, people are less inclined to use it.

Recently, a New York City man was asked by a prospective employer for his Facebook username and password, after which he retracted his application for the position and ran for the hills.

In an economy where job placement is ultra competitive, many potential candidates are being asked for more and more personal information when it comes to their online use.

Asking for login information is a lot more in-depth and specific than going and peeking at people’s profiles, however.

One legal loophole is that Facebook says it’s a violation of its TOS to give out login credentials, but unfortunately it doesn’t hold much weight in court despite it being a federal crime to access a social site against its TOS.

Edited by Jennifer Russell

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