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U.K.-based Internet Service Provider MacAce has recently launched MacMate to replace Apple's (News - Alert) MobileMe.

MacMate, which was nominated in the 2012 Customer Choice awards from ISPA, estimates about 250,000 Mac-users worldwide use the Web hosting part of MobileMe and are searching for an alternative host for their site. Luckily, this new solution offers 10gig of cloud storage and three email hosting accounts, enabling users to easily and simply switch their hosting.

Additionally, up to 100gig of cloud storage space and unlimited email accounts is also available.

“We're not competing against iCloud, we're filling the void that Apple leaves behind - it compliments iCloud really,” said Gary Hall, CEO of MacAce, the company behind MacMate.

Hall added, “Apple don't want to be a hosting company, we are a hosting company, so it's an easy fit. You only have to read some of the forums to see the number of people who love iWeb and it's simplicity - we think MacMate is perfect for them.”

MacMate’s MobileMe includes a range of features including 10gig of cloud storage (Web and Webdav-based); one-click hosting from iWeb; 3 email boxes (POP or IMAP); full technical support from Mac Specialist; online control panel; shared and private folders; and ease of use.

Currently, MacMate’s MobileMe is still in the BETA version with a huge amount of innovative features. More additions are planned for MacMate over the coming weeks and months, according to Barry Rhodes, lead developer of the solution.

MacAce is not the only company that is launching new solutions to compete with Apple’s applications. In fact recently, AT&T (News - Alert) adopted a new three-platform strategy to stop its reliance on Apple's iPhone to generate revenue.

The company’s new strategy is expected to push higher-margin, less-subsidized Android (News - Alert) and Windows smartphones.