TMCnews Featured Article

CakeMail Inc., a provider of e-mail marketing application for small and medium businesses, has recently selected Parallels, the major player in e-mail hosting and cloud services enablement, to make their in-demand application available to the Parallels Automation global customer base.

“We’re thrilled to be able to offer CakeMail to small and medium businesses through the Parallels Automation platform,” said Francois Lane, CakeMail CEO and co-founder, in a press release. “As more and more businesses adopt cloud services and use platforms like Parallels Automation to drive their business, it was apparent that making CakeMail available with the other offerings Parallels service partners can provide is essential, in particular for our customers in the Email Hosting industry.”

Through an APS-certified package, CakeMail has integrated its e-mail marketing Software- as- a- Service with Parallels Automation. This will help provide Parallels Automation customers the opportunity to launch a premium e-mail marketing service into their customer base.

Officials said that by offering a hosted service, there is no need for Parallels Automation partners to offer or maintain infrastructure related to the CakeMail product. This further removes maintenance requirements and delivery headaches and also increases the communications tools available to their SMB customers.

"The strong demand for SMB cloud services in the marketplace today, along with broadening accessibility of applications like CakeMail through software and systems such as Parallels Automation, adds significant value for Service Providers and the SMBs that are seeking a diverse cloud services portfolio," said John Zanni, VP of Service Provider Marketing and Alliances at Parallels.

He further added, "CakeMail's new integration within the APS ecosystem and Parallels Automation demonstrates our ongoing commitment to offer service providers unique, bundled cloud services that help their SMB customers succeed."

In related news, CakeMail, Inc., has recently announced that the CakeMail platform is now available to cPanel hosting partners.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.