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Does Email Hosting Provider Microsoft Dominate 'Cloud Scale' with Server 2012, Cloud OS?

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September 17, 2012

Does Email Hosting Provider Microsoft Dominate 'Cloud Scale' with Server 2012, Cloud OS?

By Erin Harrison, Executive Editor, Cloud Computing

During a recent industry conference, email hosting provider Microsoft (News - Alert) described its new server operating system, Cloud OS, using the tagline: “Cloud OS transforms the data center.”

But for countless numbers of businesses that may, for example, use email hosting with Microsoft Exchange but don’t need the broad scale of cloud, what is the benefit of upgrading their servers?

“One of the goals here is for [Windows Server 2012] to be a broad and deep release. So for those folks that are in the small to medium business realm, we’ve made some huge investments to really ease the operations of the server itself,” said Jeff Woolsey, principal program manager with Microsoft’s corporate team, ZDnet’s Stilgherrian reported.

Clearly, Windows Server 2012 is part of Microsoft’s larger Cloud OS vision and strategy.

With Server 2012, the technology giant claims to have changed the paradigm with how businesses deploy and manage a server. Its sales pitch is that the server allows SMBs to “afford a high-performance, high-availability cloud environment without having to purchase expensive shared storage (SAN) equipment.”

IT pros and developers can test their existing and new applications, develop new cloud-optimized Web applications and even connect private and public clouds.

But with the middle scale of infrastructure eroding, Stilgherrian maintained this means that the little IT support businesses that built and maintained that infrastructure will be gutted.

“If everything’s either cloud scale (shoosh) or BYOD, that surely leaves little room for the one-person shops that typically made easy money watching progress bars for a couple of days as they set up a 10-user Exchange server,” wrote Stilgherrian.

In related news, since its details were released, email hosting solution Microsoft Lync Server 2013 has piqued the interest of industry experts and consumers alike. The robust server is an enterprise-ready unified communications platform and currently is in public beta.

With a plethora of new features ranging from multiparty HD video to seamless Skype (News - Alert) support, the solution has garnered overall positive reviews and is expected to emerge as an extremely popular email hosting server, just like its predecessor.

Designed to enhance overall productivity, thelatest version has been redesigned from top to bottom. For starters, the email hosting server has a unified server for monitoring and archiving and has been shifted into the Front End Server role as optional features. The A/V Conferencing Server is also now located in the Front End and the Director role is no longer “recommended” but optional; as according to Microsoft one can “safely exclude the Director with confidence that the Front End Servers will provide the same services in their place.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Jamie Epstein

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