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A provider of online project management software, Wrike has unveiled an Apple (News - Alert) Mail add-in, saying that it extends the power of social task management and collaboration into Mac users’ e-mail inboxes.

Andrew Filev, CEO at Wrike, said that Wrike’s e-mail add-ins bring real-time threaded messages to people’s favorite e-mail clients from the time they first turn on their computer each morning throughout the rest of the day.

“They get the benefits of today’s latest technology without having to change their familiar workday habits,” he said.

The company claims that this latest offering makes Wrike the first project collaboration platform integrating with Apple Mail. Thanks to the add-in for MacOS 10.7 and 10.8, live, interactive email-based collaboration in heterogeneous office environments is now possible. Company officials said that this collaboration is possible regardless of the platform being used.

In addition to assigning and scheduling tasks, users can also post live comments, view updates in the activity stream. They can do all these from their inboxes. Plus, they can also attach files without needing to manually copy info from e-mails or to request status updates in additional messages, company officials said.

Earlier, Wrike released a similar add-in for Outlook on Windows. Wrike users can now see each other’s updates in the Web browser, Outlook and Apple Mail. Moreover, the Apple Mail add-in syncs with Wrike’s project management and collaboration app.

Unlike other project management software, Wrike brings the data from all projects together in one workspace. Company officials said that users can selectively share this data with multiple teams and individuals, and enjoy outstanding visibility into what they are working on.

If there is an update, Apple Mail and Outlook users can see the same live task view float up in their inboxes. Company officials said that all details are accumulated in one place and they also instantly appear in the Wrike workspace.

The Apple Mail add-in is currently available to each of the company’s existing paid users, according to the company.

This year in June, the company released an enhanced freemium version of its project management platform, saying that different sized organizations with varying finances can advantageously use the full-featured work graph management provided by Wrike Freemium.