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Windows Azure is an open and flexible cloud platform that allows users to quickly create, deploy and manage applications across a global network of Microsoft (News - Alert)-managed datacenters. The users can create applications with the help of any language, tool or framework. And they can combine their public cloud applications with their current IT environment.

Recently, emotive announced that the company has made use of Windows Azure to release its new integrated end-to-end SaaS (News - Alert) platform for mobile application development and deployment.

The company has made this announcement keeping in mind the growing demand for dependable, contextual mobile applications that make use of numerous devices and business applications.

emotive provides features such as push notification delivers applications and rich media; open API’s (REST) for effective and efficient connectivity; hybrid development model - JavaScript, JQuery, CSS3 and HTML5; integrated mobile SaaS platform to develop and deploy applications; write once, deploy instantly on multiple device types; and maximum response time through leading edge data caching.

“To address the significant gaps in current mobile application development products and technologies, we have delivered a comprehensive platform that enables developers to rapidly build, deploy and manage mobile applications,” said CEO John Hubinger. “Developers can now create and deliver rich, compelling value based mobile applications to users and customers using their existing web development skills. A critical component of this capability is running on a cloud infrastructure that is global in its reach, and reliable beyond the expectations of any customer.”

Recently, the company announced emotive Connect for TeamForge (TeamForge2Go). This is a free mobile application that, through mobile devices and tablets, allows the users to connect on-the-move developers to the TeamForge platform. To deliver the downloadable app, CollabNet partnered with Oakland, Calif.-based emotive, the industry leader for mobile development platforms for the enterprise.