Message Bus officials have confirmed that they are now offering a new reporting service called Discover, which enables organizations to get brands’ visibility into email senders who may be abusing their domain name for illicit or unauthorized purposes.
Discover offers reports and analytics by identifying the IP addresses that are using an organization's domain name for phishing or other activity. This is made possible by gathering the data from domain-based Message Authentication, Reporting and Conformance (DMARC) compliant ISP networks such as AOL, Comcast, Google (News - Alert) Gmail, Microsoft Hotmail, Yahoo! Mail, and NetEase.
This service is ideal for organizations to understand if their brand reputation is at risk due to fraudulent or unauthorized email senders.
In addition to Discover service, the Message Bus has also released its Global Delivery Network, a software service for enterprises, email service providers (ESP), and application developers.
This facility enables the users to effectively send and deliver millions to billions of email, mobile, and social messages across multiple channels.
"Email sending has turned into the wild west as IT has lost control over who is sending email on behalf of the organization's domain. If you are an organization with any type of brand cachet, it is likely fraudulent senders are attempting to hijack your brand for sending email containing phishing or malware attacks," said Jeremy LaTrasse, CEO and cofounder of Message Bus. "In addition, IT has no visibility or control over who in marketing or other parts of the business are authorized to send email or what internal or third-party service they are using. Many enterprises leverage multiple ESPs, in-house delivery systems and other third-party vendors.”
“This can create chaos and potentially hurt the brand," he said.
These two services are the best remedies for companies using transactional and marketing email channels to communicate with customers. The Message Bus Discover uncovers brand hijacking by unauthorized email senders and provides data to help users rectify the problem.
The Message Bus Global Delivery Network then provides a multichannel messaging service which restricts the domain to only those authorized to use the service.
“Together Discover and our Global Delivery Network offer two simple steps towards better managing customer communications, according to the company,” LaTrasse added.
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Edited by Braden Becker