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Time to recap the technology headlines this week as we bring the year to a close. Let’s see what happened in the email hosting vertical for this last week of 2012, shall we?

Google will be officially dropping its Sync service, which seems to not bode well for Microsoft (News - Alert). Why and how, you may wonder?

“It means that people currently using Gmail for free are facing a situation where they might have to degrade their mobile email experience by downgrading to an older protocol that doesn’t sync your calendar or contacts, doesn’t give you direct push of new email messages and doesn’t have all the benefits of Exchange ActiveSync,” said Microsoft’s Dharmesh M. Mehta.

The service will cease functioning as of January 20, 2013, so users have until then to make a decision.

Read more about this big Google (News - Alert) decision and its impact on Microsoft via the full report.

In other news, it looks like email beats social media as a form of marketing, so says the Direct Marketing Association.

According to a recent report, email is more effective for advertising despite social media being a rather popular form of communication. The reason being is retailers and businesses can better cater information in an email as opposed to a blanket campaign via social networking.

Despite the rise in social media, more people use Internet for email over connecting socially, a study from Ipsos in 2012 states, so the report from the DMA makes sense.

What does this mean for online marketers? Read the report to find out more.

This week, Metalogix released its latest email hosting solution. The Replicator 5.1 now comes with enhanced security that encrypts content through replication.

“Metalogix Replicator is an integral part of our distributed SharePoint architecture. Everybody needs access to this system,” said Stig Mathiassen, senior information systems manager, SeaBird Exploration.

Replicator 5.1 also provides users with Bamboo 2010 or KwizCom Web parts and can sync their apps and make them available to all end-users, regardless of location.

Read more about Metalogix’s latest release from the full report.

That’s it for this week’s email hosting week in review. Be sure to stay tuned to TMCnet’s email hosting channel for more up to the minute news on all things email hosting.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.