|[April 23, 2012]
New Partners Join the X.commerce Ecosystem
LAS VEGAS --(Business Wire)--
At the Magento Imagine eCommerce 2012 conference, X.commerce today
announced several new partners have joined its global ecosystem that
includes commerce leaders eBay, PayPal and GSI
The newly announced partners, including Avalara, e-Dialog Express,
Fanplayr, Kabbage, Lexity, M2E Pro and TheFind, have developed new
integrated capabilities that will help enhance merchants' eCommerce
sites. More information on these extensions and services can be found by
Connect, a leading eCommerce application marketplace.
By delivering end-to-end commerce solutions for businesses of all sizes,
X.commerce is able to provide a single integration point for Magento
customers so technical complexities and costs are minimized. Because
X.commerce supports an open ecosystem, many end-to-end solutions will be
delivered by external developers and partners. The newest X.commerce
AvaTax from Avalara provides the most complete set of transactional
tax compliance services available for merchants, including tax
calculation, exemption certificate management and returns processing.
AvaTax features Avalara's geo-location engine, which uses latitude and
longitude coordinates instead of zip codes to deliver accurate
calculations in even the most complex jurisdictions. Seamless
integration with the Magento and X.commerce platforms allows merchants
to choose from multiple capabilities ranging from calculation to
automated returns and remittance.
"By joining forces with X.commerce, more merchants can quickly and
easily access our advanced tax-decision technology, giving them more
time to spend on what matters most: delighting their customers and
growing the business," said Avalara chief executive officer and founder
Express: e-Dialog Express gives Magento merchants access to
industry-leading email marketing tools, making it easy to effectively
communicate with both customers and prospects. Integrated via the
X.commerce platform, e-Dialog Express provides an intuitive email
editor as well as tools for tracking email opens, clicks, Web page
views and social sharing.
"e-Dialog is excited to be intgrated into the X.commerce platform
and to provide an email marketing solution specifically tailored for the
needs of the Magento merchant. Merchants can now seamlessly tailor email
promotions to customers' preferred access methods and to drive greater
engagement. Magento merchants can proactively manage abandoned shopping
baskets and implement other advanced email marketing tactics designed to
increase average order value, boost new customer acquisition and improve
customer retention levels," said Billy Conway, head of product
Fanplayr Coupon & Offer Gamification enables Magento merchants to
harness the marketing and sales capabilities of 'Smart & Targeted'
coupons and offers from data accessed via the X.commerce platform.
"Access to data powered by X.commerce is driving a renaissance of
innovation and capabilities like Fanplayr's 'Smart & Targeted'
multi-variable social coupons and offers platform. For the first time
ever, merchants can target their best customers, prospects and visitors
with real-time data to deliver loyalty and value-based incentives," said
Fanplayr chief executive officer Simon Yencken.
Kabbage: Kabbage provides funding for online sellers so they can grow
their businesses more rapidly. Magento streamlines the application and
payment process for merchants by accessing PayPal (News - Alert) Payment capabilities
via the X.commerce platform. Kabbage disburses loans to merchants via
PayPal Payments, and uses PayPal's PreApproval API to establish
automatic repayment of loans.
"Kabbage has revolutionized finance for small businesses, taking a
painful seven-week approval process that almost always results in a 'no'
to a seven-minute online process that usually results in a 'yes.'
With X.commerce, our simple process now gets even easier with a
seamless integration. We look forward to providing
working capital to tens of thousands of Magento merchants so they can
continue to grow and prosper," said Rob Frohwein, chief executive
officer of Kabbage.
Lexity SEM is an online advertising management platform that helps
Magento merchants implement effective AdWords PPC campaigns while
minimizing time spent managing campaigns. Through integration with the
X.commerce platform, Lexity pulls the product catalog and order
history data from Magento merchant sites and uses this information to
create ads and keywords in AdWords. Lexity automatically manages and
optimizes keyword bidding, feeding more volume to keywords and ads
that lead sales. As a result, merchants increase their incremental
"Lexity's focus on making advertising simple for the merchant has a
solid foundation in X.commerce's zero configuration approach. We look
forward to building additional advertising capabilities as X.commerce
grows," said Lexity chief executive officer Amit Kumar (News - Alert).
Pro: The M2E Pro extension integrates Magento and eBay (News - Alert) platforms.
It allows quick and easy creation and management of listings,
synchronized stock level, imported eBay transactions and orders, and
automatically leaves feedback. In addition to the Magento-to-eBay
extension integrated with the X.commerce platform, M2E Pro allows
Magento merchants to manage their Amazon listings and import Amazon
"Following the success of M2E Pro eBay, we now proudly present the
M2E Pro Amazon integration. This product has been designed and developed
in line with X.commerce's vision of enabling scalable, flexible
solutions and overall delivering great results for end users. We
strongly believe that Magento has now become an industry standard and by
being a division of X.commerce, we look forward to expanding our product
range and integrating with more marketplaces," said Alex Podopryhora,
director of M2E Pro.
TheFind is a powerful shopping search engine that indexes more than
450 million products from 500,000 online stores for consumer
comparison shopping. Magento makes it easy for merchants to quickly
add this configurable capability to their stores by accessing the CSE
contract via the X.commerce platform.
"We have collaborated closely with the X.commerce team on defining
the product feed contract for shopping search engines and are pleased to
release our implementation of this contract as a plugin," said Shashi
Khandelwahl, chief technology officer of TheFind. "Merchants can now
easily onboard their data feeds to TheFind from within the X.commerce
platform, freeing resources to focus on sending more referrals to these
stores through TheFind.com,
our mobile comparison app, and new social channels like Glimpse."
About X.commerce, Inc.
together the technology assets and developer communities of eBay
(NASDAQ:EBAY), PayPal, GSI Commerce (News - Alert) and Magento to support eBay Inc.'s
mission of enabling commerce. Through its ecosystem of developers,
partners and tools, merchants now have a single point of access to the
end-to-end commerce technology they need to engage connected consumers,
and scale and grow their businesses.
The Magento e-commerce platform serves more than 100,000 merchants
worldwide and is supported by a global ecosystem of solution partners
and third-party developers. Magento is a feature-rich, enterprise-class
platform that offers merchants a high degree of flexibility and control
over the user experience, catalog, content and functionality of their
online store. In August 2011, Magento was acquired by eBay Inc., and is
now a division of X.commerce, Inc. (an eBay Inc. company).
[ Back To Technology News's Homepage ]