|[April 24, 2012]
ExactTarget Unveils Dates for CONNECT Global Tour
SYDNEY --(Business Wire)--
marketing provider ExactTarget (NYSE:ET) unveiled its CONNECT Global
Tour today, giving interactive marketers across four continents a chance
to learn from award-winning authors, thought leaders, industry analysts
and company executives.
Set for Sydney, São Paulo, Toronto and London, the CONNECT Global Tour
is expected to collectively attract more than 1,500 marketers, offering
practical advice and inspiration to build better interactive marketing
across email, mobile, Facebook (News - Alert), Twitter and the Web.
"Marketers around the globe are all looking to solve a similar challenge
- how to better connect with consumers to build loyalty and lifetime
customer value," said Tim Kopp, ExactTarget's chief marketing officer.
"Our CONNECT Global Tour will provide the information, inspiration and
pragmatic advice marketers need to create engaging interactive
CONNECT Global Tour events include:
Sydney (May 16, Intercontinental Sydney): Joseph Jaffe, founder
of Evol8tion, LLC and author of Flip the Funnel, will
keynote the first stop. Jaffe will provide
insight on how brands can enter the competitive market by capitalizing
on existing clients. The event will also offer a Digital Strategy
Workshop featuring sessions on cross-channel marketing, email design,
behavioral remarketing and social media marketing on witter and
São Paulo (June 13, Grand Hyatt São Paulo): Shar VanBoskirk,
vice president and principal analyst at Forrester (News - Alert) Research Inc., will
keynote the South America event. As one of the foremost authorities on
interactive marketing, VanBoskirk will share her unique expert advice
on how brands can use interactive marketing to boost sales and develop
Toronto (June 28, Hyatt Regency Toronto): Rob Brosnan, senior
analyst at Forrester Research (News - Alert) Inc., will keynote the Canadian tour.
Brosnan, a veteran interactive marketer, will offer new insights and
advice on how marketers can integrate interactive channels into their
marketing mix to create data-driven cross-channel marketing across
email, mobile, social media and the web.
London (Nov. 7, London Hilton on Park Lane): The European event
will feature keynotes from ExactTarget executives and industry thought
leaders and will offer industry-specific breakout sessions.
To register for any of the stops on the ExactTarget CONNECT Global Tour,
The announcement of the CONNECT Global Tour follows Forrester Research
naming ExactTarget a "consistent leader" in email marketing in "The
Forrester Wave™: Email Marketing Vendors, Q1 2012" report. The report
awarded ExactTarget's current product offering perfect scores for its
usability, triggered messaging capabilities, dynamic content, and
ability to automate multichannel analytics. To download The Forrester
Wave: Email Marketing Vendors, Q1 2012 report, visit www.ExactTarget.com/EmailWave.
ExactTarget is a leading global provider of email marketing and
cross-channel interactive marketing software-as-a-service solutions that
empower organizations of all sizes to communicate with their customers
through email, mobile, social media and websites. ExactTarget's powerful
suite of integrated applications enable marketers to plan, automate,
deliver and optimize data-driven interactive marketing and real-time
communications to drive customer engagement, increase sales and improve
return on marketing investment. Headquartered in Indianapolis, Indiana
with offices across North America and in Europe, South America and
Australia, ExactTarget trades on the New York Stock Exchange under the
ticker symbol "ET." For more information, visit www.ExactTarget.com.
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