|[April 30, 2012]
StreamSend to Email Marketers: Take Three Steps to Social Success
SACRAMENTO, Calif. --(Business Wire)--
a leading email
marketing service provider and creator of the social marketing tool
Share, has named the three steps to successfully guide businesses in
creating social marketing campaigns that add new social "fans" and build
relationships with existing fans.
"Businesses can now leverage the power of social media to create
profitable relationships," said Dan Forootan, president of StreamSend
Email Marketing. "Each campaign creates a series of social contact
points where customers can like or share the message, and send that
message further into the social network to find more customers. Just how
far it travels depends on the content value and how well the social
campaign is executed. Here are the three important steps that clients
report make the biggest difference for them."
1. Craft the Message
What's the point? Don't tae the first step until you know the
destination: sales, page traffic; audience perception?
Know the audience, starting with their email address and opt-in
status. Learn their preferences through two-way communications and
analytics, then learn more by experimenting so you can further
Building a valued relationship depends on sending the right message at
the right time to email and social audiences, based on customers'
wants and needs.
The best campaigns go light on sales, heavy on value -- and the call
to action is more like a way to keep the conversation going. Keep
content light, fun and engaging and it will get shared.
2. Deliver with Impact
Let the nature of the message help determine which channels are most
appropriate. Businesses can use email to automatically share campaigns
and messages to Facebook (News - Alert) fans, Twitter followers, Linked-In
connections, Google+ and email subscribers -- not to mention fan pages
and blog embeds
Keep it simple with email-social templates to avoid reinventing the
wheel each campaign, while easily producing Facebook landing pages,
creating engagement and delivering messages with professional-looking
Viewers respond more enthusiastically and are more likely to share
your messages with video. Email + video can show benefits instead of
telling about them.
An imperative for email +video: have the ability to engage viewers
directly from the email, rather than leaving the email to follow a
link where it will play. This key feature will reveal all of their
behavior for future message fine-tuning.
3. Make Measurement Count
Success can't be measured without an established way to get metrics.
Measurement can't succeed without set benchmarks. It's the starting
line and the finish line of each campaign.
Reporting will show how campaigns drive page visits, shares, new
Facebook fans and email subscribers so that it can all be tracked and
the campaign success exactly measured to fine-tune future campaigns.
StreamSend offers an easy-to-use, affordable and reliable email
marketing service designed to help businesses maximize the reach of
their marketing budget when sending an email
newsletter or using Social Media. StreamSend offers a number of
industry-leading standard pricing plans, private-label and affiliate
programs and hands-on personal client service. Started in 1998,
StreamSend is a leader in Email Marketing.
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