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Kwanzoo, a provider of multi-channel engagement marketing software solutions, announced the availability of its comprehensive, SaaS (News - Alert)-based marketing platform for mid-to-large enterprises.

Kwanzoo provides a SaaS-based multi-channel marketing platform for B2B, B2C and Event marketers to design and deploy highly engaging, multi-channel campaigns. Its smart marketing units for polls, surveys, social promotions and opt-in lead forms help improve demand generation and enhance lead nurturing.

In a release, Mani Iyer, chief executive officer of Kwanzoo, Inc., said, “In today’s marketplace customers are everywhere and you have to catch them and get their attention where they are. We see marketers across industries re-tooling their traditional marketing campaigns for an increasingly social and real-time world, while seeking to engage, qualify and convert prospects regardless of their platform or location. Kwanzoo provides robust, scalable and proven engagement marketing solutions for global enterprises.”

Also Kwanzoo’s marketing platform is capable of engaging prospects across e-mail, Web sites, social, display, re-targeting and mobile channels. The new all-inclusive platform helps marketers to easily build and run engaging, multi-channel marketing campaigns to provide more leads and to also increase a brand’s popularity to boost sales.

The Kwanzoo suite of Smart Marketing Units integrates seamlessly with existing enterprise marketing systems. Also the Kwanzoo Smart Marketing Units include polls, surveys, social promotions and opt-in lead forms. They help improve demand generation, and enhance lead nurturing and retention e-mail marketing.

Using the smart marketing units, marketers can quickly build their campaigns once and run them everywhere, pointed out officials.

It was revealed that Kwanzoo’s scalable, cloud-based solution is certified on all major ad networks and re-targeting platforms. It is available for use on platforms from Email Service Providers (ESPs) so that it can be adopted by large enterprises.

The new product release lets easy integration with existing CRM, marketing automation, and e-mail marketing platforms. Kwanzoo’s LeadConnects integrate via existing APIs enabling marketers to effortlessly capture leads directly and seamlessly into their systems.

Officials added that Kwanzoo leverages the capabilities of commodity Linux servers and Amazon’s AWS cloud infrastructure to scale easily and serve campaign impressions for enterprise customers. Using Kwanzoo, marketers can rapidly cross-channel campaign execution with real-time metrics, analytics and instant campaign modifications.