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StrongMail has announced a free whitepaper that provides detailed steps for email marketers enabling them to plan, implement, test, measure and optimize successful marketing programs for event-triggered email alerts.

The new email marketing resource titled "The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts," includes proven strategies for implementing effective email marketing programs for price-drop updates, in-stock notifications and other triggered alerts.

This best practices guide provides detailed steps, case studies and examples for launching a successful marketing program for event-triggered email alerts.

The free report "The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts," can be downloaded here.

StrongMail empowers leading brands to engage and grow their customer base through email marketing and social media.

The company notes that marketers can leverage event-triggered alerts to effectively engage in-market customers who have signed up to receive real-time notifications from a brand.

Consumers typically specify the type of information they want to receive at the point of sign-up and this allows marketers to respond with relevant messaging. StrongMail claims this process can generate a 2X (News - Alert) to 6X increase in performance over typical broadcast email programs.

In addition to increasing engagement, marketers can capitalize on one of the most effective email marketing programs for driving revenue.

The free report by StrongMail includes several key topics including: tips for identifying the best event-triggered alerts for your business; required data assets and technologies; five steps for launching an effective program; best practices for optimizing triggered alerts and their results; and real-world examples from successful programs.

Read a related article at TMCnet “Pinpointe ForceSync for Salesforce.com (News - Alert) E-mail Marketing System Unveiled.”

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