Addictive Mobility, a mobile advertising technology company, and Celtra, a provider of rich media advertising and analytics across mobile devices, announced a new partnership for socially targeted creative campaigns in the North American market.
Celtra explained that its AdCreator provides agencies and publishers with the most flexible and easy-to-use platform for creating, optimizing and tracking rich media ads on the widest array of HTML 5 enabled mobile devices around the world. The solution consists of components that are fully customizable modules that users can plug right into their ads. They are optimized for different mobile platforms and devices, which ensures flawless functionality and best possible user experience.
The partnership will allow Addictive Mobility to leverage Celtra's AdCreator self-service rich media ad creation platform. With it, social ad networks can make, edit, distribute and measure rich media ads on a variety of platforms and devices.
Addictive Mobility asserted that its partnership with Celtra comes at the perfect time as it allows it to focus solely on its social targeting efforts. Celtra's AdCreator will allow it to use social context and transition into rich media creative. The company’s AMO adSocial Network technology is comprised of a targeting engine designed to leverage social data. The company monitors trends, topics and conversations by utilizing its proprietary algorithms and analysis processes.
The main tenets of the AMO adSocial are stated to be accuracy, immediacy, and relevancy. Now the Celtra-powered campaigns will be highly optimized to reflect the real-time conversations that are happening on social media.
Officials with Celtra claimed that they are very excited about extending the reach of Celtra rich media ad formats to Addictive Mobility's social ad network. The combination of AdCreator's extensive features along with their deep integrations into the major social media platforms provide their clients with the most advanced capabilities for social media advertising.
Advertisers can integrate live Twitter feeds, Foursquare locations or Facebook (News - Alert) sharing directly into their ads, connecting mobile consumers with the brand's community and encouraging conversation around the ad or product.
In other news, Celtra Inc. recently announced that it has joined forces with Akamai (News - Alert) Technologies, Inc.’s NetAlliance Partner Program. By involving itself with the NetAlliance Partner Program, Celtra will now be able to take full advantage of Akamai's leading cloud platform and will be able to offer the best possible user experience within rich media ads across mobile devices. Celtra will also be able to further optimize the performance of its various rich media ad units for its broad base of customers who are spread across the world.
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Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
Edited by Jennifer Russell