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Infor, a provider of business application software for outbound and inbound multichannel marketing campaigns, announced the launch of a next-generation integrated database marketing application within the Infor10 CRM Enterprise (Epiphany) suite.

The new Infor10 CRM Enterprise (Epiphany) suite helps companies plan, execute and monitor direct-to-consumer marketing activities and customer interactions at a program level simultaneously across a number of outbound and inbound channels. It leverages the power of peer influence to boost campaign reach across social networking communities.

The solution is designed for companies that need superior management and execution of permission-based, outbound and inbound multichannel marketing campaigns. They can use the solution to build ongoing customer relationships, while respecting customer preferences, thereby fostering loyalty and customer retention.

"Consumers are more connected to their peers and are sharing information with their personal networks more than ever before," said Jackie Palmer, senior product manager, CRM, Infor, in a statement.

 "Infor10 Marketing leverages the tools of 21st-century communication, especially the increasing power and influence of social networks, enabling companies to tap into the power of customer connections and gain valuable third party credibility and endorsement, while respecting customer privacy and contact preferences," Palmer added.

Through social network sharing features, Infor10 Marketing allows the recipient of an e-mail campaign to post the message to their existing Facebook, Twitter (News - Alert), and other profiles. To further publicize the campaign to the second level, users who receive this communication via social network sharing have the option to "join the group" or "become a friend," as well as to forward the message directly to contacts.

Another highlight of Infor10 Marketing is the robust tracking and analysis capabilities that help determine campaign performance, identifying the most profitable initiatives while protecting the anonymity of, and relationship with, customers, company officials said.

The solution enables customer relationship management (CRM) across the enterprise via customer preference management. Companies will benefit from optimization, likelihood and benefit arbitration, and permission-based marketing.

Infor10 Marketing is unique because it has brought together inbound channels like websites, contact centers, point of sales and IVR channels, with traditional outbound channels, such as e-mail and direct mail, allowing marketers to develop a CRM program and execute individual campaigns across all channels and types in one central place.

The Multi-Channel Customer Communication feature enables each customer to receive the same communication across multiple channels within a single campaign so marketers can deliver optimal combination of messages or materials and reinforcing key messaging and benefits to customers.

Infor10 Marketing also delivers a "program" capability that enables multiple campaigns to be packaged together to revolve around a common theme. This enables marketers to leverage numerous communication touch points and for messages to have further reach.

Additional features include Powerful Customer Insights and Interaction Integrated analytics, delivered through an intuitive Web interface and a Precise Targeted Customer Contact history for both inbound and outbound channels integrated into a single table to provide a true consolidated contact history across all channels.

In a recent development, Infor announced it is integrating a cloud-based Tokenization Service from GXS, which provides B2B integration services to global brands and operates an integration cloud, into their Infor10 Expense Management SaaS (News - Alert) solution.

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