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Forrester Recognizes StrongMail as a Top Email Marketing Vendor for Enterprises

TMCnews Featured Article


January 25, 2012

Forrester Recognizes StrongMail as a Top Email Marketing Vendor for Enterprises

By Calvin Azuri, TMCnet Contributor


StrongMail recently announced that it was one of six companies recognized by Forrester (News - Alert) Research, to participate in "The Forrester Wave: Email Marketing Vendors, Q1 2012." StrongMail is a provider of interactive marketing solutions for email marketing and social media. Making the top six list is quite an accomplishment for the company as there were 48 other companies also invited by Forrester.


StrongMail was identified by Forrester as "the single most inquired about firm" in 2011 and the only vendor that had a hosted as well as an installed solution. The company received perfect scores for campaign performance testing, customer retention and scalability.

Sam Cece, CEO of StrongMail said, “With only six email marketing vendors called out as being best suited for the enterprise, smart marketers should be sure to add StrongMail to their short list to better understand why we lead the pack in customer retention and campaign performance testing – not to mention the security and scalability offered by our installed deployment option. Over the past couple of years, StrongMail has successfully evolved into a cross-channel interactive marketing solutions provider with full agency services, and we believe our inclusion in the latest Forrester Wave report validates that all our hard work is paying off."

The 2012 report from Forrester recognized StrongMail as the first and only provider that was offering an installed solution, further validating this option for enterprises who require high levels of scalability, performance, security and integration.

The Forrester report with regards to StrongMail's management team said, “We give this vendor's leadership a lot of credit. In the past six years this vendor has gone from being an email appliance powering other email service providers to the single most asked about email vendor in Forrester's email marketing inquiries."

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO registration click here.


Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Stefanie Mosca