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Two for the price of one. That's what IXACT Contact Solutions offered when it introduced an array of new pre-designed email templates into its real estate CRM system.

Email marketing is considered by many to be a great marketing tool for real estate agents because of its immediacy, speed and cost. The latest marketing enhancement, according to the company, is expected to help them maximize the effectiveness of their marketing strategies.

Traditionally, many real estate sales professionals have been paying separately for an email marketing system and a real estate CRM, but with both being rolled into one by IXACT, subscribers no longer have to pay for two systems.

Rich Gaasenbeek, vice president of Sales and Marketing at IXACT Contact pointed out that this saved customers money and also the hassles of transferring contact files back and forth from one system to another.

Subscribers also have the option to choose from the variety of professional, eye-catching, pre- designed real estate marketing collateral pieces and can easily create a compelling e-newsletter. The new real estate CRM templates are easy to work with. When users are working on a real estate piece, they just need to insert their images and whatever text they want included in the correct places.

While there are some real estate CRM systems on the market with email marketing features, none of these solutions, according to company officials, are as complete as what IXACT Contact presently offers.

Currently, IXACT Contact claims to be the only real estate CRM and email marketing system available with Email Campaign Reporting. The solution is an offshoot of the company's ongoing commitment to continue to add value to its real estate CRM over time.

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