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Mobility and social media trends are shaping the email marketing companies space. While social media brings unique marketing opportunities, email marketing is a way for companies to direct their messaging to the right audience. Meanwhile, new mobility products are giving marketers new ways of working on the go. Here’s a look at some recent news in the industry that explains new ways to leverage email marketing.

Emtrace Technologies, a company specializing in secure mobile products, recently launched a new application – MECRM, which allows access to Microsoft (News - Alert) Dynamics CRM data from iPhone and Android smartphones and tablets anytime and anywhere.

With MECRM, user not only get access to Microsoft Dynamics CRM, but also has the option to search and add information on the CRM server even if offline, TMCnet reported.

Key MECRM features include: both online and offline access, immediate use after client install, no server component required, supports custom entity on Dynamics CRM server, keeps a familiar look and feel of Dynamics CRM and provides same user experience and a customizable user interface. For more on this announcement, click here.

As social media marketing campaigns enter the spotlight, many companies are cutting back on email marketing. Article after article has proclaimed the death of email marketing, but according to Econsultancy’s E-Mail in Action survey, email is alive and well. Econsultancy says that the companies that create precise and unique email campaigns, instead of the companies that blast large volumes of email with no relevance to the recipients, will succeed at email marketing in 2012.

Regina Gray, vice president of strategic services for Experian CheetahMail, says that the key is to understand what customers want while creating those precise and unique email campaigns. To read about the four customer desires that top the list – to belong, to be known, to feel special and to be treated well – click here.

Email marketing is considered by many to be a great marketing tool for real estate agents because of its immediacy, speed and cost. “Two for the price of one.” That’s what IXACT Contact Solutions offered when it introduced an array of new pre-designed email templates into its real estate CRM system.

The latest marketing enhancement, according to the company, is expected to help them maximize the effectiveness of their marketing strategies. Traditionally, many real estate sales professionals have been paying separately for an email marketing system and a real estate CRM, but with both being rolled into one by IXACT, subscribers no longer have to pay for two systems. For more on this product, click here.