Emailvision officials have recently confirmed that 2011 proved to be successful year for the company with revenues going over 50 percent to reach $90m. This increase in the revenue is reasoned as international expansion, product innovation and two strategic technology acquisitions by the company.
With offices and client service teams in 19 countries, Emailvision delivers 350,000 campaigns every month on behalf of over 3,000 clients worldwide. The company had a major breakthrough in 2011 with two major technology acquisitions.
The company closed the acquisition of ObjectiveMarketer, a pioneer in SaaS (News - Alert) solutions for social media marketing, last January and later on in June, Emailvision completed the acquisition of smartFOCUS, a global provider of customer intelligence software for relationship marketing.
In addition, the company had a major release of its Campaign Commander Enterprise Edition in Q4 2011. This release marked two industry “firsts” - the first SaaS solution for Customer Intelligence, and the first product to fully integrate customer intelligence into an email, mobile and social campaign management platform. The SaaS solution is designed to enhance the relevance and profitability of online customer relationship marketing programs.
“With the arrival of Big Data in the marketing department, it's clear that customer intelligence will drive digital relationship marketing programs to a higher level of performance and profitability,” commented Nick Heys, founder and CEO of Emailvision.
According to Heys, their new Enterprise SaaS solution provides marketers with integrated customer intelligence at a fraction of the cost of on-premise solutions and they are very encouraged by initial client feedback and confident that this new product will accelerate our organic growth in 2012.
Emailvision even got 850 new clients in 2011 including Abril, ClickON, Wal-Mart and Accor Hotels in Brazil; ACP Media and P1.CN in Asia Pacific; Let's Bonus, Toyota, SudOuest in Europe; Office and Republic in the UK; Cisco (News - Alert) Live Events and the Washington Post in the US.
In other news, Emailvision recently announced the launch of Campaign Commander Email and Mobile Edition 7.5. The Campaign Commander has been developed to provide full support for the Japanese and Korean languages in addition to the previous 16 languages. Emailvision's latest offering features new product capabilities which can help online marketers further both relevancy and customer engagement from subscribers, followers, and fans.
Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.
Edited by Jennifer Russell