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eTrigue Corporation, a provider of marketing automation and sales acceleration Software-as-a-Service (SaaS (News - Alert)), announced its received top honors in all categories as evaluated by Gleanster in their Gleansight: Marketing Automation benchmark report.

In Gleanster’s evaluation of the top marketing automation vendors and users of marketing automation applications, eTrigue received the “Best” ranking evaluation in three of four categories: ease of deployment, ease of use and features and functionality in the report. eTrigue was evaluated as top ranking in all categories.

“Marketing automation is increasingly essential for marketing success,” said David Raab, contributing analyst and lead author of the report, in a statement.

“The Gleanster benchmark report helps marketers understand the value they can gain and pick the right tool for their needs. The vendor ratings were based on survey replies from actual system users, making eTrigue's rating an important confirmation of the value they are providing their customers,” Raab added.

For recognizing top vendors, the Gleansight report examined how companies maximize the value of their investment in marketing automation, by putting the right technologies, the right business processes, organizational culture and resources, and performance metrics in place.

“Gleanster's research clearly shows that marketing automation adds tremendous value to top performers,” said Jim Meyer, vice president at eTrigue. “eTrigue works so well for these organizations across the spectrum because it allows marketers to focus on marketing, not on the software.”

Since 2005, eTrigue has been offering Intelligent Demand Generation SaaS products that improve and accelerate the way marketing and sales teams generate qualified leads and close sales.

Recently, eTrigue Corporation announced eTrigue DemandCenter, its new marketing automation platform that allows organizations of all sizes and expertise levels to now quickly develop and execute demand generation programs.