TMCnews Featured Article

In today’s business environment, targeting the right customers at the right time is crucial. With the advent of Web 2.0 and social media, marketing managers have started using Twitter, Facebook and LinkedIn (News - Alert) as new channels for marketing.

Now, these platforms are overcrowded, and merely building a stale presence for a company on these platforms is not enough.

Email marketing is effective way to increase Web site traffic and build brand awareness.

 According to a press release, Campaigner, an email marketing service and brand of j2 Global (News - Alert), Inc. provides five ways to increase the effectiveness of email marketing campaigns. Campaigner lets companies attract and retain business through creative email marketing campaigns.

Small business owners, according to Campaigner, must look for the right audience, and using Web sites like Pinterest and Gentlemint to engage and generate new leads is a great jumping-off point.

Consider this: Pinterest membership is female-oriented and most of the pins are related to crafts, gifts, interior design and fashion. Gentlemint has a smaller base and is comprised of a male readership. Now enterprises can select their platform and promote their service and products there. Users can also use a 'Follow us' button on Pinterest within a campaign email, alongside links to pages on Facebook, Twitter, Google (News - Alert)+, etc.

Users can be captivate their demo with sign-up forms in a prominent position on every Web page, on Pinterest and/or Gentlemint boards and pages on Facebook, Twitter (News - Alert) and Google+.

Businesses and individuals can share content on multiple social platforms, increasing customer engagement and driving people to a company's Web site.

With Campaigner, emails can be sent to subscribers that contain traceable links, providing insight into what the subscriber clicked on in order to get online.