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Acura RLX to Integrate Aha's Connected Infotainment Platform

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April 16, 2012

Acura RLX to Integrate Aha's Connected Infotainment Platform

By Rajani Baburajan, TMCnet Contributor

In an effort to connect Acura RLX drivers to secure Web content, audio solutions provider HARMAN announced that Aha by HARMAN, the infotainment platform, will be part of the all-new audio system available to the latest models of Acura RLX vehicles beginning in model year 2013.

Aha by HARMAN, which powers the Web-connected “fourth band” of radio, alongside terrestrial (AM/FM) and satellite radio, will complement the Acura’s award winning ELS Surround sound system and integrate via Bluetooth smartphone pairing.

Aha’s technology brings a highly personalized listening experience to drivers. The technology allows drivers to choose from tens of thousands of stations of Web-based content, including Internet radio, on-demand music, live news, podcasts, audio books, Facebook (News - Alert) and Twitter newsfeeds. Aha has already been implemented at Honda and Subaru.

Aha also lets users prioritize their stations and customize audio channels according to their tastes. When the system is connected to a compatible in-car entertainment system, users’ top stations become radio preset buttons, so drivers can put down the phone and safely switch between stations just like traditional radio. When they exit from the car, they can continue enjoying their content from their devices.

“Acura is known for using the latest technology to improve the driving experience, and Aha is proud to be chosen as the platform that will connect RLX drivers to the Web in a way that makes sense at 65 miles per hour,” said Robert Acker, HARMAN VP and general manager of Aha. “Aha continually adds new stations in the cloud, so Acura can be sure its customers will be getting up-to-date infotainment for the life of their vehicles.”

Earlier in December, HARMAN hit headlines when it announced a partnership with Dublin Ireland-based InishTech, a provider of software licensing solutions, to use InishTech’s cloud licensing service for code protection and licensing of its new flagship HiQnet Performance Manager audio system application.

Edited by Braden Becker

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