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BMW, Opera and Telematics Focus on Vehicle Connectivity

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November 26, 2012

BMW, Opera and Telematics Focus on Vehicle Connectivity

By Calvin Azuri, TMCnet Contributor

The latest subject of discussion in the telematics domain is advanced driver assistance systems (ADAS). A majority of the leading automakers have positioned improved driving experience and connectivity as their top priorities.

BMW recently unveiled a motivated research initiative, the UR:BAN project. The program strives to extend novel driver assistance and traffic management systems for the next-generation cities. Opera Software (News - Alert) has also unveiled Pioneer CarBrowser App powered by Opera Mini.

Opera Software’s Opera mobile Web browser is currently being used by a minimum of 187 million users globally.

Available on the iPhone (News - Alert) 4 and 4S, the CarBrowser can also work with AppRadio and AppRadio Mode featured in-car stereo systems from Pioneer. Comprehensive in-vehicle access to the Web with a simplified view, optimized for the in-car environment, is offered by the CarBrowser.

In a statement, Frode Hernes, VP, Products for Connected Devices, Opera Software said, “It is exciting to turn the mobile web browser into the automobile web browser.”

According to Hernes, connectivity is now an essential part of the vehicle.

Telematics Update recently carried out research related to the connectivity features being incorporated into a vehicle. As per the research, the key component for introducing latest connectivity features is the Human Machine Interface (HMI).

Automakers and tier-one companies can develop a successful HMI experience for the connected car with the help of the HMI Report 2012, improving the user experience and generating product differentiation.

Case studies from Audi, BMW, Ford and other connected car manufacturers have been included in the report, for which at least 100 industry professionals were surveyed to determine the software platforms and ecosystems suitable for the auto app store.

The report has already been purchased by major automakers like Toyota, Jaguar, Volvo, VW and Nissan.

A spokesperson for Audi of America (News - Alert) said, “The Auto HMI Report is an excellent resource for professionals and academia looking for a panoramic view of and insights into how the automotive industry is innovating user interfaces to meet the dual challenge of the convergence of connectivity technologies in the vehicle and the growing demand for cutting edge safety, convenience, and infotainment services in the vehicle.”

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Edited by Braden Becker

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