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Sprint Hits High Velocity at LA Auto Show with New Communications Platform

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November 30, 2012

Sprint Hits High Velocity at LA Auto Show with New Communications Platform

By Rich Steeves, TMCnet Managing Editor

We live in an integrated world. Capabilities that were once split between your Walkman, your car phone, your Canon (News - Alert) and your Gameboy are now available in one small, handheld package. Now we have devices that are computers and televisions and entire libraries of books all in one package; we expect all of our technology to be integrated, and our cars are no exception to that desire.

Now, to meet the increasing demand for connected vehicles, Sprint (News - Alert) has debuted a global, end-to-end solution that delivers a pioneering mobile integration capability to auto manufacturers. The solution, dubbed Sprint Velocity, will be highlighted at the LA Auto show this week in California.

Sprint Velocity helps automakers integrate complex components and vendor relationships required to provide advanced connected services, including news, weather, sports, security, navigation, connectivity to mobile devices and emergency services, and engine diagnostics. It combines technical integration with Sprint’s expertise in the wireless customer experience to help automakers generate new sources of revenue, economize on cost and develop better relationships with customers. Auto manufacturers can use Sprint Velocity as a turnkey solution or on a modular basis as needed. Sprint will act as a mobile integrator, enabling automakers with an open, modular and agnostic network platform.

The LA Auto Show is the perfect venue for this announcement from Sprint. The company is making its first appearance at the show, and will be presenting during the Advanced Technology Showcase as part of the Press Days Expo. The event is one of the top auto shoes in the nation, and is an ideal location to make the announcement. At the event, Sprint with showcase how auto manufacturers can draw on Sprint’s consumer wireless capabilities to extend the mobile experience to cars and trucks.

With this initiative, Sprint is positioning itself as a mobile integrator. Since mobile applications require a special approach to integration, Sprint is focusing on combining wireless technologies, hardware and applications and bring in expertise to help automakers develop and sustain closer relationships with communications customers. Sprint is more than just a mobile carrier or a systems integrator, offering purpose-built, end-to-end platform solution for the connected automotive space.

Sprint’s expertise and knowledge of how drivers and passengers interact with wireless applications allows the company to prioritize the needs of drivers to stay focused through such features as hands-free calling and texting. Sprint Velocity also helps automakers integrate a variety of services, from infotainment to navigation, from roadside assistance to engine diagnostics and more.

“Sprint has combined its expertise in wireless technology, devices and consumer marketing into a new core competency that automakers can tap into,” said Wayne Ward, vice president of Emerging Solutions at Sprint.” Sprint is a trailblazer in the expanded category of mobile integrator, enabling automakers with an open, modular and agnostic network platform instead of just network connections. With Sprint Velocity, we’ve taken a critical step forward in creating value by combining technical integration with an intense level of expertise in wireless customer experience, customer relationship management and wireless applications.”

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