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Catching Up on Sprint's Strategy for Chrysler, Connected Cars

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April 09, 2014

Catching Up on Sprint's Strategy for Chrysler, Connected Cars

By Rachel Ramsey, Content Director

Cars have become one of the biggest platforms in the Internet of Things. Whether companies are implementing fleet management solutions or consumers are opting for connected infotainment systems and safety features, the Internet is making its way into vehicles in many shapes and sizes.

Chrysler is one of the automakers working to embed connectivity into different models, and it’s working with Sprint (News - Alert) to make sure drivers and passengers can benefit from these machine to machine (M2M) services. The partnership has been formed for some time – in 2012 the two companies announced they would work together to enhance Chrysler’s Uconnect system for hands-free communication, telematics, navigation and entertainment with Sprint’s network.

In a recent interview with Global Telecoms Business, Matt Carter, president of Sprint’s Enterprise Solutions Group, discussed the strategy and technology behind the partnership.

He explained that people are looking for the same type of connectivity and experience in their cars that they get in their home or office – real-time access, entertainment features and communication capabilities. Sprint and Chrysler take that a step further in Chrysler cars, integrating voice recognition technology to compose text messages or add destinations, Bluetooth access and emergency services and other features to make travel productive and entertaining.

Sprint Velocity is a connected vehicle platform that is build specifically for automakers and provides the foundation for connected vehicle functionality, offering various connectivity options, features and back office support. The technology foundation for Sprint Velocity is the Connected Vehicle Platform, which provides a network-agnostic telematics capability that fosters agile, adaptable and scalable systems development. Automakers can create a distinct in-vehicle communications experience, tailored to the vehicle brand, model, or even to individual drivers. Sprint expanded the platform with Sprint Velocity Connect, which offers hardware support on the Sprint Velocity platform including telematics control units (TCUs), on-board diagnostic (OBD-II) devices and embedded in-dash head units.

Carter mentioned expanding Sprint’s platform into other industries, including transportation, fleet management and healthcare, as well as other countries. 

In the end, the car is merely another device, so Sprint and Chrysler want to extend what they know about devices and customer experiences, while simultaneously delivering connectivity and an enhanced driving experience. 

Edited by Alisen Downey

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