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Pitney Bowes to Develop Geospatial, Location Intelligence, BI Solutions with SAP HANA Platform

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May 05, 2014

Pitney Bowes to Develop Geospatial, Location Intelligence, BI Solutions with SAP HANA Platform

By Shamila Janakiraman, TMCnet Contributor

With the growing need for reliable, accurate, and secure technologies that can convert Big Data into information that provides valuable insights for businesses, the market is expected to reach $16.1 billion in 2014, for Big Data solutions. Concepts like the Internet of Things (IoT) and Big Data create ongoing demand for new solutions, using which businesses can process and analyze large volumes of transactional and location-enabled data.

Pitney Bowes and SAP (News - Alert) have entered into a strategic partnership which entails the former to develop geospatial and location intelligence solutions by leveraging the SAP HANA platform. By synergizing their powerful capabilities, complex business challenges of customers in key industries are expected to be solved.

Also Pitney Bowes is expected to develop new business intelligence (BI) and mobile solutions that are based on SAP HANA. These solutions will be marketed by Pitney Bowes in global markets serving the needs of major industries. SAP HANA ensures optimum location intelligence, agility and simplification that will enable Pitney Bowes to deliver real-time access to data for the benefit of customers who can use it for making strategic and informed decisions.

SAP technologies help businesses to converge databases and use application platforms to transform transactions, analytics, text analysis, as well as predictive and spatial processing so that businesses can operate optimally in real time.

The location intelligence capabilities offered by Pitney Bowes solutions can detect valuable relations between specific locations and data, which can be leveraged to improve the customer experience and hence customer loyalty.

According to officials, Pitney Bowes will bundle and sell SAP HANA licenses with its Spectrum (News - Alert) Spatial product. The solution will enable telecommunications companies to expand coverage areas profitably while consumer product companies can build their supply chain processes. In any industry, when new solutions are developed and introduced, greater choice and flexibility will be provided to clients.

Recently SAP announced new customer relationship management or CRM solutions to meet the needs of customers. To serve customers who are more connected, mobile and empowered, companies have to predict future needs and develop solutions accordingly. In this context, European companies Sariba, TMVW and Bouygues Telecom, are embracing customer engagement solutions from SAP to create a world-class customer experience across multiple channels.

Edited by Maurice Nagle

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