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Karen Freitag - Thought Leader for Sprint Wholesale

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July 02, 2014

Karen Freitag - Thought Leader for Sprint Wholesale

By Michelle Amodio, TMCnet Contributor

Right now, M2M is next in line for its time in the technology spotlight, and we have the wholesale wireless industry to thank for it. The expansion of wireless networks provided by wholesale divisions around the world has made it far easier for M2M communication to flourish and has reduced the amount of power and time necessary for information to be communicated between people and machines.

Sprint’s (News - Alert) wholesale division focuses on the success of wireless to look at the “bigger picture.” The aptly named Sprint Panorama gives businesses the tools to harness wireless connectivity to extend services and adapt to the changing landscape, thus meeting the customer demand of the technologies they want now.

The company’s position in the wholesale market lies in the connections that people make with their devices. According to Karen Freitag, vice president of global sales and marketing for Sprint Wholesale & Emerging Solutions, key drivers for this market include the devices that people use – tablets and smartphones, all of which are capable of connecting us to other devices, machines, and applications. This kind of technology means less effort, less time, all things that the user market craves.

Sprint’s wholesale division provides the network that supports MVNOs. Our MNVOs target a market segment where Sprint is under indexed. These MVNOs have private label wireless programs that through a variety of approaches meet the needs of ethnic populations, political and affinity affiliations, and businesses seeking to expand using wireless services.

 “We are putting a model in place that works for them and works for us,” said Freitag, referring to MVNOs who utilize Sprint Wholesale Services.

What can companies expect from Sprint Wholesale? That they will have a strategic collaborator in their offering plans.

“We are a world class organization committed to their success,” Freitag added.

Edited by Alisen Downey

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