|[November 07, 2012]
eBags Boosts Fall Sales with New ExactTarget-Powered Cross-Channel Marketing on Facebook, Email and Mobile
INDIANAPOLIS --(Business Wire)--
Online retailer eBags' new cross-channel marketing program on email,
Facebook (News - Alert) and mobile is driving fall sales by boosting its Facebook
'Likes' and email subscribers by nearly 75,000 in less than two months.
Powered by global interactive marketing provider ExactTarget (NYSE:ET),
eBags' back to school 'Bag an iPad' campaign is one of two campaigns the
etailer has launched since July that drives sales by providing customers
exclusive access to discounts and sweepstakes after engaging on
Facebook, email and mobile.
"The key to our interactive marketing success is delivering highly
relevant and timely content to our customers," said Blake Area, senior
manager of customer retention marketing at eBags. "Our 'Bag an iPad'
campaign allowed us to interact with our customers across the channels
they use most, improving customer satisfaction and increasing website
Using ExactTarget's SocialPages and Email applications, the "Bag an
iPad" campaign gave eBags customers a chance to register to win an iPad
by liking the brand on Facebook and completing a basic online
registration form. Data from the form automatically populated an
ExctTarget-powered email that welcomed the customer to subscribe to
eBags email marketing campaigns.
The company continued to expand their cross-channel marketing efforts
with ExactTarget in October. eBags "Handbag-a-Day Giveaway" delivered a
$20-off coupon redeemable by text message, giving customers another
channel to engage with eBags in addition to Facebook and email.
"Today's customers don't silo their interactions with brands to one
digital marketing channel - they're engaging on Facebook, reading emails
and constantly connected via their smartphone," said Tim Kopp,
ExactTarget's chief marketing officer. "Great brands like eBags are
revolutionizing their digital marketing by creating a seamless
cross-channel digital experience for their customers that drives loyalty
and delivers sales."
The news of eBags' cross-channel success comes just days after the
release of a new commissioned study conducted by Forrester (News - Alert) Consulting on
behalf of ExactTarget that found 35 percent of marketers ranked managing
marketing campaigns across multiple marketing point solutions as one of
their greatest challenges - despite 78 percent who said they believe
cross-channel marketing is important or very important to their
business. To download a complimentary copy of the research, click here.
ExactTarget is a leading global provider of email marketing and
cross-channel interactive marketing software-as-a-service solutions that
empower organizations of all sizes to communicate with their customers
through email, mobile, social media and websites. ExactTarget's powerful
suite of integrated applications enable marketers to plan, automate,
deliver and optimize data-driven interactive marketing and real-time
communications to drive customer engagement, increase sales and improve
return on marketing investment. Headquartered in Indianapolis, Indiana
with offices across North America and in Europe, South America and
Australia, ExactTarget trades on the New York Stock Exchange under the
ticker symbol "ET." For more information, visit www.ExactTarget.com.
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