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TMCNet:  Optify Wins in Best New Product of the Year Category

[November 20, 2012]

Optify Wins in Best New Product of the Year Category

SEATTLE, WA, Nov 20, 2012 (MARKETWIRE via COMTEX) -- Optify, the leading innovator in digital marketing software, today announced that its Digital Marketing Software Suite has been selected as a bronze winner for the Best in Biz Awards in the Best New Product of the Year category. The Best in Biz Awards is an annual program that honors companies, teams, executives and products for their business success as the only independent business awards program judged by industry analysts and members of the press.


Optify's groundbreaking digital marketing software helps digital marketing agencies and professional B2B marketers plan, build, execute, and manage all of their marketing campaigns in one place.

With Optify, businesses generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of all marketing programs in one place.

More than 400 entries were received in this year's awards program, from a wide array of public and private companies of all sizes and from a variety of industries and regions in the U.S. and Canada. Best in Biz Awards 2012 honors were presented in more than 50 categories, including Company of the Year, Most Innovative Company of the Year, Executive of the Year and Best New Product of the Year.

"We've spent the last year fine-tuning our software suite to offer digital marketing agencies and B2B marketers with an enterprise-grade, end-to-end marketing solution that includes the capabilities they need to be successful in this evolving digital landscape," said Rob Eleveld, CEO of Optify. "Recognition from this esteemed award further supports our mission to provide our customers with an industry leading product." Winners of Best in Biz Awards 2012 were determined by an independent panel of 32 judges from top-tier news, business and technology publications, as well as broadcast outlets and analyst firms, such as ABC, Businessweek, Computerworld, ECT News Network, Entrepreneur, eWeek, Examiner, Financial Times, Forbes, FOX News, Hartford Business Journal, IDG Ventures, IEEE Institute, Inc., Insight Media, King Features Syndicate, Lab Reviews, Network World, The News and Observer, PC Magazine, ReadWriteWeb, South Florida Business Journal, Tech-Gaming, Techtalk, Upstart Business Journal, USA Today and ZDNet.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2012, visit: http://www.bestinbizawards.com/2012-winners.

About Optify Optify provides an integrated demand generation SaaS solution for professional marketers who are responsible for fueling their company's or clients' growth. Optify helps B2B marketers and digital marketing agencies generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of every marketing program in one place. Optify's award-winning Digital Marketing Software Suite brings together powerful email marketing, social marketing, enterprise-class SEO, combined with powerful website visitor intelligence. Optify's flexible pricing model makes it a cost-effective solution for managing a single site, or 100 client sites. Optify is headquartered in Seattle, Washington. To learn more about Optify, please visit http://www.optify.net.

About Best in Biz Awards Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by independent panels of members of the press and industry analysts. Best in Biz Awards honors are conferred in three separate programs during the calendar year: U.S. and Canada, EMEA, and International. Any organization from any industry boasting demonstrated success in the awards program's region can enter any of the more than 50 company, department or team, executive and product categories. Entries for Best in Biz Awards 2013 EMEA are being accepted from all companies based in or operating in Europe, Middle East and Africa until January 17, 2013. For more information about the entry process and categories in all three programs, please visit: http://www.bestinbizawards.com.

Contact: Ali Kramer Barokas Public Relations optify@barokas.com 206-264-8220 SOURCE: Optify mailto:optify@barokas.com

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