Cox Communications Begins National Holiday Marketing Campaign
Nov 27, 2012 (Close-Up Media via COMTEX) --
Cox Communications announced a nationwide marketing campaign to support the Boys & Girls Clubs of America this holiday season.
According to a release, "Days of Giving" allows Cox customers to donate toys to local children.
The Company reported that customers can stop into any of 133 Cox Stores across the nation to donate a new, unwrapped toy. Toys will be donated to local Boys & Girls Clubs in each of Cox's markets. Each customer who donates receives a plush Holiday Digeez doll. The campaign began November 23 and will run through December 25.
A longtime supporter of the Boys & Girls Clubs of America, Cox is putting marketing resources to work to build awareness and make this campaign a success. Tactics include cross-channel TV advertising, social media advertising, email marketing and in-store marketing collateral. With signage and boxes near a giving tree in the stores, customers will be able to donate with ease, benefiting as many children as possible.
In addition, several stores will be hosting events with kids from the local club including education in the Learning Lounge, pictures with the Digeez character and more.
"At Cox, giving back to the community is more than just a commitment. It's a way of life for our employees and our business," said Cox President Pat Esser, a member of the Boys & Girls Clubs of America Southeast Region Board of Governors. "This particular campaign makes it easy for our customers to be involved in helping Cox assist a worthy organization and kids at the Boys & Girls Clubs in our communities."
Cox and the Cox Foundation are also giving $300,000 for new technology centers or upgrading equipment at existing centers at 12 Boys & Girls Clubs across the country. The technology centers provide students with access to curriculum that advances their computer literacy skills and also bridges the gap for kids who don't have access to a cell phone, computer or an Internet connection at home.
Cox Communications is a broadband communications and entertainment company.
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