|[November 29, 2012]
Bite and Bourne Merge to Create Global Marketing Services Agency
SAN FRANCISCO --(Business Wire)--
Andy Cunningham, recently-named CEO of Bite (News - Alert) Communications, today
announced the integration of Bourne, a fast-growing UK-based creative
digital marketing agency with offices in Glasgow and New York, into
Bite. With the addition of 50 professionals bringing new expertise to
the company's offering, Bite now delivers a complete line of marketing
services globally. Services include strategy and insight, public
relations, marketing communications, creative and content, and digital
and technology products and services.
The combined worldwide 15-office, 300-person team will operate under the
brand "Bite" with Bourne CEO Dan Kersh joining the global board as head
of Bite's internal marketing delivery team, reporting to Cunningham.
"We welcome the Bourne team into the Bite family," said Cunningham.
"This merger is accelerating Bite's evolution to becoming a strategic
marketing agency that addresses a client's entire marketing lifecycle
from strategy to planning to execution."
The Bite-Bourne merger follows two years of Bite acquisitions in the
digital space, including OneXeno, ILS and the Hong Kong-based search
team from Red Bricks Media (RBM). Together with last year's acquisition
of German-based marketing consultancy Trademark Consulting, Bite further
enhances its ability to deliver truly global, digitally-focused
marketing programs for its client base.
"We've enjoyed a really positive relationship with Bite over the past
few months. The process of bringing together the agencies has been
prett exhaustive to ensure we create the optimal structure and services
for our clients," said Dan Kersh, CEO of Bourne. "We work with senior
marketers at amazing companies. And, we are creating transformative
marketing technologies and developing practical business processes that
will enable our clients to thrive."
With the Bourne integration, Bite will now provide enhanced global
digital marketing services to clients, from insight and strategy, to
website build, social media engagement, search marketing and technology
development, such as applications and email marketing programs. This is
complemented by Bite's existing world-class public relations offerings
and heightened focus on content with its recent hires of high-profile
journalists from the new media, IT, channel and consumer sectors,
including former Times of London features editor and Google (News - Alert)
communications director, Mike Harvey, and former editor of UK-based New
Media Age, Justin Pearse.
"At Bite, we've always prided ourselves on providing the best counsel
and most impactful campaigns to our global client base," said
Cunningham. "However, the continuing changes in the marketing and
communications landscape are profound, with consumers constantly
talking, sharing and influencing. They are always on-and marketers need
to respond accordingly. The new Bite helps them do exactly that."
The combined global team now includes digitally-savvy strategists,
content creators with expertise in text to video and data, a dedicated
brand and creative team, PR practitioners, a technology marketing group
and more than 100 dedicated digital and social experts.
Bite's current client portfolio-Avaya, Citi, FedEx, Marriott, Microsoft,
Mozilla, Nokia (News - Alert), SAP, Sony, Telefónica Digital and Toys "R" Us, among
others-will now include current Bourne clients, such as Arcadia, Dell,
eClerx, Equinix, MetLife and Ricoh (News - Alert).
"The merger is going to have a significant impact on the way we deliver
services to our clients across our 15 offices. Most importantly, it will
massively enhance our ability to deliver strong work across multiple
channels and in multiple markets to help connect our clients with
today's consumer," said Cunningham.
With 15 locations around the world, Bite is a global marketing services
agency with a proven methodology that helps clients develop
differentiated positions, build digital footprints and win in the
marketplace. Our business- and tech-savvy teams work with companies who
are innovating in their fields, disrupting markets and changing the
world. We attack every challenge with insight, analytics, methodology
and creativity to drive hard-core business results. For more
information, please visit: www.biteglobal.com
[ Back To Technology News's Homepage ]