|[November 29, 2012]
America's Exports: International Spending More Than Triples During Black Friday Weekend as Global Shoppers Take Advantage of U.S. Deals
NEW YORK --(Business Wire)--
FiftyOne Global Ecommerce (www.fiftyone.com),
the market leader in global ecommerce solutions, today released data and
survey findings showing that international sales more than tripled at
U.S. retailers as consumers in over 100 countries around the world
opened their wallets to take part in this past week's Black Friday (News - Alert) and
Cyber Monday holiday shopping specials.
Increasingly, U.S. retailers have positioned themselves to expand their
reach and grow sales beyond their U.S. borders, especially during the
critical holiday shopping season. In addition to enabling international
shoppers to take advantage of deals previously available only to
American shoppers, over 35 top U.S. retail brands offered additional
in-country promotions - taking further action to grow sales and tap
international desire for U.S. brands.
"More global consumers than ever before logged on to shop U.S. retailers
this past Black Friday through Cyber Monday (News - Alert) shopping weekend, and for
the first time, FiftyOne saw a majority of its merchants actively market
to and engage their international audience," said Michael DeSimone, CEO,
FiftyOne. "The international opportunity is immense, and FiftyOne
partners with American retailers to extend their ecommerce operations,
build brand awareness, and grow sales in over 100 countries worldwide."
Global Black Friday/Cyber Monday by the Numbers
Most Active Countries
Colombian residents took the most advantage of the weekend sales,
spending more than 11 times, or 1,086% the average daily spend
during the four-day shopping holiday.
Residents in Israel and Ireland spent seven times the average,
followed by Mexico (more than six times the average spend), South
Korea (five times), and Russia, and China (more than four times).
What International Consumers Bought
International consumers spent the most money at Luxury Department
Stores, spending on average $337 per transaction.
Other top categories shopped include Fashion Retailers & Brands
($171 per transaction), Discount retailers ($136 per transaction)
and Shoe retailers ($133 per transaction).
Top categories were apparel for men, women, and children; shoes;
and home goods.
Why International Consumers Shopped
International consumers shopped primarily for themselves and
friends and family (45%) followed by consumers shopping only for
themselves (33%) and only for friends and family (22%).
Although most customers did not start out with a shopping list for
Black Friday or Cyber Monday, 37% of women and 50% of men ended up
spending more than expected.
How international consumers learned about Black Friday and Cyber
Email marketing from retailers was the top driver of awareness and
purchasing of U.S. brands (79%).
Other drivers of awareness were online advertising (34%), social
media (16%) and friends and family (13%).
How International Consumers Shopped
27% of international shoppers said they completed at least one
purchase during the shopping weekend on a mobile device
(smartphone and/or tablet).
Black Friday vs. Cyber Monday
Interestingly, Black Friday and Cyber Monday share equal awareness
internationally, with the number of purchases and average order
value remaining close to the same over both days.
International sales data was collected over a four-day period between
Black Friday and Cyber Monday. Consumer insights were collected from a
poll that included 4,386 adults from 90 countries around the world
surveyed online between November 27-28, 2012 by FiftyOne.
New York City-based FiftyOne Global Ecommerce is the recognized market
leader in international ecommerce, operating a technology and services
platform that enables U.S. retailers to transact with customers in more
than 100 countries and more than 60 currencies worldwide. FiftyOne
manages all aspects of international orders including multi-currency
pricing and payment processing, landed cost calculation, customs
clearance and brokerage, international fraud management, international
logistics orchestration, and customer-experience parity. For more
information, visit www.fiftyone.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121129005394/en/
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