|[December 04, 2012]
StrongMail to Challenge Legacy Email Service Provider Paradigm at the MediaPost Email Insider Summit
REDWOOD CITY, Calif. --(Business Wire)--
StrongMail, a leading provider of email
marketing and cross-channel marketing solutions for enterprises,
today announced that it is sponsoring a VIP Breakfast session at
MediaPost's Email Insider Summit titled "The Big Data and Performance
Advantages of Owning Your Own ESP." Taking place on Monday, December 10,
this interactive session will examine what "big data" means for email
marketers and how an alternate approach based on dedicated systems,
automation and solution ownership can dramatically increase email
campaign results and ROI.
Most ESPs today are architected as multi-tenant SaaS (News - Alert) offerings, which
enable them to serve their entire client base from one shared system.
While this approach simplifies the delivery of services for the ESP, it
presents several inherent challenges for their clients, including
limited data integration and delivery performance. Additionally, the
typical ESP reliance on a CPM fee model that charges clients based on
number of emails sent provides financial hurdles to expanding programs
and improving strategy.
This VIP session will showcase how owning a dedicated system - whether
deployed on-premise or in the cloud - provides email marketers with
significant advantages, including near real-time access to in-house CRM
data, peak sending performance capabilities and lower total cost of
MediaPost Email Insider Summit - VIP Breakfast Preentation
Big Data and Performance Advantages of Owning Your Own ESP"
Date: December 10
Location: Park City, UT
Jason Simon, Senior Vice President of Sales, StrongMail
For more information on upcoming industry events, visit StrongMail's online
marketing events page.
About StrongMail Systems, Inc.
We're StrongMail. We cater to forward-thinking enterprises that
are looking for more than just a "me-too" email marketing solution. As
our name implies, we're all about helping our clients create strong
email marketing programs - ones that are impactful, effective and
efficient. We believe that email provides the foundation for great
interactive marketing, and that social media and mobile marketing serve
to strengthen that foundation. While StrongMail was recently identified
by a leading independent research firm as one of only six email
service providers (ESPs) suited for enterprise marketers alongside
vendors like ExactTarget, Responsys and CheetahMail, our solutions and
approach are very different (which is why enterprises and high-volume
senders like us). Talk to us. See how StrongMail is different, and how
that difference can help your business grow. Learn more at www.strongmail.com
or follow us online at www.twitter.com/StrongMail
To schedule a free demo, call (800) 971-0380 or contact us via the
following link: http://www.strongmail.com/company/contact-us/contact-us.
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