|[December 10, 2012]
Constant Contact's Chief Analytics Officer Releases New Book on How to Drive Business Value from Big Data
WALTHAM, Mass. --(Business Wire)--
Jesse Harriott, Chief Analytics Officer at Constant
Contact®, Inc. (NASDAQ: CTCT), has released a new book: Win with
Advanced Business Analytics: Creating Business Value from Your Data.
Co-authored by Jean Paul Isson, the book provides a clear framework and
best practices to help companies harness data and business analytics to
make informed business decisions.
Many organizations understand that they can drive real value from
business analytics and Big Data. However, most companies are only just
beginning to harness data to make real business decisions, partly due to
the large volume of data coming from multiple locations and sources,
including B2B data, B2C data, traffic data, transactional data,
third-party vendor data, customer feedback and macroeconomic data. Win
with Advanced Business Analytics addresses these challenges head-on
by helping organization focus on integrating multiple types of
intelligence to drive business value.
"Companies today know that they can mine existing data to extract
valuable insights into their customers - who they are, their needs, what
they respond to, and such," said Jesse Harriott, chief analytics officer
at Constant Contact (News - Alert). "However, the overwhelming amount of data coming
from a wide rang of systems often leaves decision makers unsure how to
make sense of it all. As we approach 2013, it is critical that
organizations begin to take steps to unravel the mystery, so to speak,
if they want to stay ahead of competition. We hope Win with Advanced
Business Analytics helps them do just that."
Written for a nontechnical audience, Win with Advanced Business
Analytics outlines this essential concept and a framework to
implement business analytics. The book tackles the challenges of
integrating multiple types of intelligence, including web analytics,
customer feedback, competitive intelligence, customer behavior, and
industry intelligence, into a strong business practice. It also includes
case studies from a variety of industries to clearly demonstrate
real-world applications of the concepts in the book.
Win with Advanced Business Analytics is available for sale at IndieBound,
as well as Wiley,
Amazon, Barnes & Noble, and Books-A-Million.
About Constant Contact, Inc.
Contact wrote the book on Engagement Marketing™ - the new marketing
success formula that helps small organizations create and grow customer
relationships in today's socially connected world. More than half a
million small businesses, nonprofits and associations worldwide use the
company's online marketing tools to generate new customers, repeat
business, and referrals through email marketing, social media marketing,
event marketing, local deals, digital storefronts, and online surveys.
Only Constant Contact offers the proven combination of affordable tools
and free KnowHow, including local seminars, personal coaching and
award-winning product support. The company further supports small
organizations through its extensive network of consultants/resellers,
technology providers, franchises and national associations.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product names
and other brand names mentioned herein are trademarks or registered
trademarks of Constant Contact, Inc. All other company and product names
may be trademarks or service marks of their respective owners.
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