|[December 19, 2012]
Thomas Industrial Network Helps Manufacturers and Distributors Increase Sales Opportunities, Improve Efficiency
NEW YORK --(Business Wire)--
When it comes to manufacturers' relationships with their distributors,
perception and reality don't always match. For example, manufacturers
often believe that their distributors are representing their full range
of products, when they're actually promoting as few as 20 percent.
"I recently watched the blood drain from a manager's face when she
realized that her manufacturing company had missed out on untold sales
opportunities with an important distribution partner," said Michael
Sprague, Director eBusiness Development, Enterprise Solutions, Thomas
Industrial Network. "Unfortunately, this scenario is all too common."
For distributors to properly represent manufacturers' products, they
need detailed product data, including attributes (e.g., hp, rpms,
torque), dimensions, pricing, part numbers, and often 2D/3D CAD models
and drawings. But providing that information is only part of the
picture, as Mr. Sprague's client learned the hard way. Even if these
distributors receive complete product information, it's virtually
useless to them unless it's formatted correctly.
Each distributor has its own data and structure requirements, which
manufacturers also need to match. For example, power transmission
distributors prefer a .PPIF (Product and Price Information Format) file.
Other distributors may require more technical detail in their own
formats to fit their internal business systems.
Many manufacturers are hard-pressed to locate and update all their
product information, much less provide it in customized formats. In
response, Thomas recently introduced its Product Data Syndication
service to help manufacturers "close the gap."
Thomas' team of engineers develops a master set of accurate and
validated product data for each manufacturer, and provides a formatted
file, ready to be loaded into the distributor's Enterprise Resource
Planning (ERP) or other internal system. From there, distributors can
share the data within their organizations, to their websites, and
directly with prospects and customers.
"This solution has helped us on so many levels, from icreasing internal
efficiencies, to improving distributor relationships, and it frees up
our time to focus on new business strategies," said Chris Curran,
President, Climax Metal Products Company, a leading source of shaft
locking solutions, which is providing data on 5,000 products and CAD
models/drawings to several major distributors. Customers can even
download the models from distributors' websites, and insert them into
their own designs, helping them to ensure an exact fit as they make a
The new service helps manufacturers and their distributors increase
sales opportunities, work more efficiently, and be more responsive to
their customers. Manufacturing companies can contact Mr. Sprague at email@example.com
for more information.
About Thomas Industrial Network®
Thomas Industrial Network is an information and technology
company. For over a century we've led the way in connecting
manufacturing and industrial buyers and sellers.
Buyers worldwide, including engineers, purchasing agents,
facilities managers and more, rely on ThomasNet.com
for product sourcing and supplier discovery. This free online platform
combines semantic product search technology with information rich
company profiles enabling educated supplier selection. ThomasNet
News is a family of online publications
and electronic newsletters delivering the latest news and trends
affecting manufacturing and industry. ThomasNet News' goal is to give
manufacturers the market intelligence they need to run their businesses
effectively, and includes the flagship Industry
Market Trends (IMT) along with several market-specific
journals, including Machining
For suppliers (manufacturers, distributors and service providers)
we provide strategic website development, tools and technology to help
them better manage and share product and service data internally and
externally. Thomas' suite of Enterprise
Solutions enables companies to effectively manage digital product
data for syndication across a variety of enterprise-wide systems and
sales channels to meet their strategic business needs.
Platform, our proprietary technology, is the central place through
which we help our clients manage their information. The Platform enables
CAD publishing, online catalogs, and syndication of detailed product
data to channel partners. We offer Custom SPEC for the unique needs of
custom manufacturers. Through our Digital Media Group we help companies
build brand awareness and generate leads with our social media, email
marketing and SEO programs.
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