|[January 14, 2013]
Four Major New Publishers Join SinglePlatform Publishing Network
WALTHAM, Mass. --(Business Wire)--
For small businesses, it's now even easier to get found by consumers
looking to shop or eat at great local businesses. SinglePlatform,
a division of Constant
Contact®, Inc. (NASDAQ: CTCT), announced that The Washington Post,
WhitePages, Infogroup, and Acxiom (News - Alert) Corporation have all joined
SinglePlatform's publishing partner network. In 2012 alone,
SinglePlatform's digital storefronts had more than 100 million consumer
views from across their publisher network. These new publishing partners
extend the reach of SinglePlatform's small business customers even
further by adding some of the most used consumer sites on the Internet.
"It's no secret that finding new customers is one of small businesses'
biggest concerns. In fact, Constant Contact's (News - Alert) recent Small
Business Pulse Survey found that 76% of small businesses say that's
what keeps them up at night," said Wiley
Cerilli, vice president and general manager of SinglePlatform from
Constant Contact. "As our publishing partner network grows, so does a
small business's opportunity to be found at the critical moment a
consumer is making a purchase decision. A strong publishing partner
network is an important component behind having a successful digital
storefront, and we're thrilled to welcome these four big players to the
Together, the new publishing partners give SinglePlatform customers
reach to millions of additional consumer views. SinglePlatform has
relationships with more than 100 publishers, including the top three
business directory sites, the top three ratings and reviews sites, and
dozens of other sites and apps that reach more than 200 million
consumers per month. In return, publishers using SinglePlatform's data
report that adding rich content like menus contributes more than two
minutes of additional engagement time on their sites.
"We aim to give consumers exactly what they are looking for when they
search on publisher sites," said Cerilli. "Today that means more than
just a business's address or phone number. Consumers want all the
information they need to make a decision, whether that's a menu for a
restaurant or the price of particular services at a spa. We aim to
provide our publishing partners with that information seamlessly. It's
the information that keeps consumers on publisher sites longer and
coming back more frequently."
SinglePlatform gives small businesses a single place to update their
critical business information and delivers that information across its
publishing partner network, as well as the business's social media
profiles, website, and mobile site. It makes a business listing more
than an address and phone number by adding the rich content that
consumers want when they are searching for information - such as digital
menus, products, pricing, and services.
About Constant Contact®, Inc.
Contact wrote the book on Engagement Marketing™ - the new marketing
success formula that helps small organizations create and grow customer
relationships in today's socially connected world. More than half a
million small businesses, nonprofits and associations worldwide use the
company's online marketing tools to generate new customers, repeat
business, and referrals through email marketing, social media marketing,
event marketing, local deals, digital storefronts, and online surveys.
Only Constant Contact offers the proven combination of affordable tools
and free KnowHow, including local seminars, personal coaching and
award-winning product support. The company further supports small
organizations through its extensive network of consultants/resellers,
technology providers, franchises and national associations.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product names
and other brand names mentioned herein are trademarks or registered
trademarks of Constant Contact, Inc. All other company and product names
may be trademarks or service marks of their respective owners.
Cautionary Language Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, including but not limited to, statements
regarding SinglePlatform's publishing network. These forward-looking
statements are made as of the date they were first issued and were based
on current expectations, estimates, forecasts, and projections, as well
as the beliefs and assumptions of our management. Words such as
"expect," "anticipate," "should," "believe," "hope," "target,"
"project," "goals," "estimate," "potential," "predict," "may," "will,"
"might," "could," "intend," variations of these terms, or the negative
of these terms, and similar expressions are intended to identify these
forward-looking statements. Forward-looking statements are subject to a
number of risks and uncertainties, many of which involve factors or
circumstances that are beyond Constant Contact's control. Constant
Contact's actual results could differ materially from those stated or
implied in forward-looking statements due to a number of factors,
including but not limited to the risks detailed in Constant Contact's
most recent Quarterly Report on Form 10-Q filed with the Securities and
Exchange Commission as well as other documents that may be filed by the
Company from time to time with the Securities and Exchange Commission.
Past performance is not necessarily indicative of future results. The
forward-looking statements included in this press release represent
Constant Contact's views as of the date of this press release. The
Company anticipates that subsequent events and developments will cause
its views to change. Constant Contact undertakes no intention or
obligation to update or revise any forward-looking statements, whether
as a result of new information, future events, or otherwise. These
forward-looking statements should not be relied upon as representing
Constant Contact's views as of any date subsequent to the date of this
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