|[January 24, 2013]
Constant Contact Introduces Accreditation as Part of its Newly Launched Solution Provider Program
WALTHAM, Mass. --(Business Wire)--
Contact®, Inc. (NASDAQ: CTCT) has launched a new Solution Provider
Program that offers education and training focused on driving business
results. The cornerstone of the new program is a three-track
accreditation curriculum that delivers training on Constant Contact's (News - Alert)
suite of online engagement marketing tools, marketing best practices,
and business development training to accelerate demand generation.
"Constant Contact solution providers are among the best in the industry
and the launch of our new Solution Provider Program underscores our
commitment to guiding and nurturing their business success," said Rick
Jensen, senior vice president, chief sales and marketing officer,
Constant Contact. "Of course, we want to provide them with the best
education on Constant Contact's online marketing tools, but equally
important is offering training on how to use these tools to market and
grow their own business. Too often, solution provider education focuses
solely on product training but we understand that their independent
success leads to our success, and our accreditation program serves to
nourish this ecosystem."
The new Constant
Contact Solution Provider Program is focused on partner growth
through an increased investment in sales tools and partner-led marketing
resources. Among the partner benefits are:
A Solution Provider Resource Center offering sales and marketing
Access to an expanded Constant Contact product suite and services
spectrum, providing new cross- and-up-sell opportunities.
A demand generation kit, including prospecting emails for Constant
Contact online marketing tools, a tele-prospecting guide, a
customizable prospecting deck, and brandable sell sheets and white
A rewarding quarterly incentive program.
Interest in the newly launched program has been strong, with more than
50 solution providers having already successfully completed the
"As a business owner with eight staff members, several international
accounts, and carefully managed resources, I evaluate the value of all
online training very carefully before committing," said Kim Schott, of Schott
Cultural Consulting. "The Constant Contact accreditation training
was an extremely valuable use of my time and resources, as well as my
staff's. After each accreditation video, we walked away with a "to do"
list of items to test, manage and measure for success. Equally
important, because Constant Contact is one of the industry's most
established and successful online marketing companies, the accreditation
lends additional credibility to my business."
"While all of our solution providers want to succeed, we really want to
make sure they know how. Our goal is to fully engage with them, so our
educational outreach will be ongoing. In fact, we plan to start
formulating curriculum for an advanced certification program," said
Jensen. For more information on Constant Contact's new Solution Provider
Program, visit http://new.ctct-sp.com/welcome/kit.
About Constant Contact®, Inc.
Contact wrote the book on Engagement Marketing™ - the new marketing
success formula that helps small organizations create and grow customer
relationships in today's socially connected world. More than half a
million small businesses, nonprofits and associations worldwide use the
company's online marketing tools to generate new customers, repeat
business, and referrals through email marketing, social media marketing,
event marketing, local deals, digital storefronts, and online surveys.
Only Constant Contact offers the proven combination of affordable tools
and free KnowHow, including local seminars, personal coaching and
award-winning product support. The company further supports small
organizations through its extensive network of consultants/resellers,
technology providers, franchises and national associations.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product names
and other brand names mentioned herein are trademarks or registered
trademarks of Constant Contact, Inc. All other company and product names
may be trademarks or service marks of their respective owners.
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