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No reason why dentists shouldn’t get in on all the fun of marketing leads and enterprise call recording just like the rest of us.

In fact, officials of the Internet Dental Alliance have announced Total Lead & Call Tracking, what they’re calling a “core feature” of the alliance’s New Patient Marketing Machine and based on its LeadFire technology.

Not what you normally think of when you think of dentists, but they’re trying to run a business as well, so why not? Jim Du Molin, founder of Internet Dental Alliance, says the LeadFire technology “lets you compare your different websites side-by-side,” to see things like “which cities and market segments are producing the most new patients for your practice.”

Earlier this month the IDA (News - Alert) announced 24/7 Dynamic Search Engine Optimization that “allows updates to dentist websites and dental directory listings virtually overnight,” according to IDA officials, who added that they’re built on the new LeadFire system completed by IDA in 2012.

The sites are updates by the master database, “along with each page of every New Patient Portal to keep up with Google's (News - Alert) algorithm changes. The Call Tracking and Call Recording features allow the dentist to access a list of all calls for appointments, and show such information as the caller, their location, the call length, and a recording of the call.

Dentists are like any other SMB, they’d like to know which leads in which dental marketing sources are bringing in the most new patients, and as Du Molin puts it, “call recording lets you see how well your team is converting that appointment request into a new patient in your chair,”

In fact, Du Moulin, a former dental consultant, says some dentists could be losing “up to half” of their leads at the front desk due to improper handling, and “call recording is the only way you’re ever going to really know what’s going on when that prospective patient calls in for the first time.”

The product lets users “see all of the new patient marketing leads generated by their dental websites and dental directory listings,” IDA officials say, adding that participating dentists can also “view details about new patient requests, listen to recordings of actual new patient calls, and graphically analyze the data to fine-tune their dental marketing campaigns.”