December 31, 2012
IDInteract Launches Demand Exchange Platform
By Deepika Mala
IDInteract, Inc., a provider of Software-as-a-Service solutions, recently introduced the Demand Exchange platform, which simplifies the identification and understanding of consumer demand signals, including structured and unstructured data collected from multiple data sources.
Demand Exchange analyzes the demand signals to identify highly qualified prospects with real-time interest and intent for specific brands, products and services. It stores the collected information in easy-to-use, 360-degree graphic representations of individuals, groups, events and communities called "Personas."
IDInteract, with the help of Demand Exchange, can enable marketers to initiate more timely and relevant interactions, resulting in improved revenue conversion and return on investment (ROI).
Designed to address the blind spots and complexities that persist in the CRM and business intelligence markets, Demand Exchange allows enterprise marketers to tailor offers based on real-time market demand.
By analyzing demand signals with high-context machine-learning algorithms, it identifies consumers' intent to purchase, enabling enterprises to reach out with highly targeted offers that instantly influence purchase decisions.
Matthew Standish, CEO and founder and Chief Architect at IDInteract, said, "With the launch of Demand Exchange, IDInteract ups the ante, flipping traditional supply-focused CRM on its head with a fully integrated offering leveraging multi-channel data to monetize consumer demand."
Available immediately with an annual subscription, Demand Exchange platform consists of some major key components, including IDIntent, IDPersona, IDAnalytics, IDOffer, and measurement and ROI.
IDIntent draws dark data from social media and mobile applications, for highly-valuable real-time information on consumer interactions and purchasing intent.
Proprietary algorithms evaluate real-time intent and help marketer to sense shifts in market perception.
IDAnalytics leverages predictive analytics and propensity to buy algorithms to determine the highest revenue potential prospects for each client. IDOffer empowers marketers to manage a standing inventory of offers ranging from reference information, content links and promotions.
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Edited by Braden Becker
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