Fixed Mobile Convergence

Aircel, a part of Maxis Communications Berhad (News - Alert), Malaysia and a GSM mobile service provider in India, launched its GSM mobile services in India’s north western state of Rajasthan.

“The Aircel (News - Alert) launch in Rajasthan is a historic moment for us as we complete our Pan India footprint. We have traveled this far in a short span with a lot of zest and passion and are now proud to be in Rajasthan to present to our customers a truly, national brand with a strong local connect,” said Gurdeep Singh, chief operating officer for Aircel, in a statement.

Singh said that the company will be introducing products and services uniquely tailored to meet the special needs of Rajasthan consumers and open to them a world of possibilities.

The company also announced the first PocketApps Store in association with Infosys (News - Alert) this year.

Officials with Aircel said that the company brings to its consumers in Rajasthan thousands of applications with Aircel PocketApps, giving way to a million possibilities.

Company officials said that in addition there will be a range of simple postpaid plans starting with a monthly rental of $11.22 with inbuilt 1400 minutes to be used across local, STD and roaming (on Aircel network) along with 2500 SMS, an inbuilt pocket Internet and unlimited dialer tunes for one month.

“We attribute our success to our core values of trustworthiness, simplicity, strong local connect and service that is value for money. We bring these same values to serve Rajasthan,” said Gurdeep Singh.

He said that with mobile penetration of 57 percent and an extremely low Internet penetration in Rajasthan, there are a lot of segment based needs that an operator can fulfill for better consumer satisfaction.

Aircel has introduced attractive products with inbuilt VAS & Data for every segment.