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Men are From Android; Women are From iPhone

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Men are From Android; Women are From iPhone
December 01, 2010
By Tracey E. Schelmetic, TMCnet Contributor

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It's true: women prefer iPhone and men prefer Android (News - Alert). But let's get to the other smartphone demographic news first, courtesy of The Nielsen Company. According to October 2010 data from studies conducted by Nielsen, 29.7 percent of U.S. mobile subscribers now own smartphones that run full operating systems.


As one might expect, the most popular smartphones are the Apple (News - Alert) iPhone and BlackBerry devices from RIM: the two are in a near statistical dead heat with 27 percent of smartphone market share in the U.S. (Actually, iPhone (News - Alert) has a slight lead at 27.9 percent compared to BlackBerry's 27. 4 percent). But also as expected, Android is rising fast and has now captured the heart of over 22 percent of smartphone owners.

Apple's iPhone appears to be the top choice of individuals who indicate they have plans to get a new smartphone to replace an older one: current smartphone owners planning to replace an existing phone showed a preference for the Apple iPhone (35 percent), while 28 percent of both smartphone and featurephone planned smartphone upgraders indicated they wanted a device with an Android operating system as their next mobile phone, according to Nielsen.

Among those who are in the market for a smartphone but have never owned one before, choices and preferences were less certain. One quarter, 25 percent, of people upgrading from featurephones to smart phones were “not sure” what their next desired OS might be compared to only 13 percent of smartphone owners. Phone (News - Alert) shoppers over age 55 were markedly less certain than younger mobile users, with 27.8 saying they weren’t sure what kind of device they wanted next, compared to 12.2 percent of those 18 to 24.

One surprising statistic, however, occurs when the stats are organized by sex. Slightly more women than men (30.9 percent versus 28.6, respectively) expressed Apple's iPhone as a first choice...not much of a difference. However, when it comes to phones running Android, a significant number of men versus women (32.6 percent versus 22.8 percent) would choose the Google (News - Alert) mobile platform.

So where is the extra appeal of Android to men coming from? More male-targeted commercials that emphasize cool gadgetry versus usability? More techno-macho phone brand names like “Droid”? Extra advertising on the Spike channel by phone makers using the Android platform? Guess we'll never know.


Tracey Schelmetic is a contributing editor for TMCnet. To read more of Tracey's articles, please visit her columnist page.

Edited by Stefanie Mosca

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